As part of our year-end blog series, we’ve decided to create a few posts tailored to specific industries. In this article, we’re focusing on the top marketing trends for dental clinics in 2020.
Whether you run a dental clinic, a restaurant, or a hotel, one thing is clear: if you’re not using marketing strategies, you’re losing clients.
2020, 2019—the year doesn’t matter. What’s certain is that in marketing, you always need to stay ahead of the curve. That’s why in this post, you’ll find the key marketing trends for dental clinics in 2020.
Having just an Instagram account to post photos and promotions is no longer enough. If you want your dental clinic to become a reference point and reach more people online, you’ll need to expand the platforms and formats where your clinic is present.
Here are some platforms and formats you should consider exploring in 2020:
If there’s one social network that’s trending, it’s Instagram. It’s a highly visual platform where image is everything.
If you set your sights on standing out on Instagram in 2020, you can be sure you’ll reach people who could become potential clients.
Some ideas to help you stand out:
YouTube is the leading platform for video consumption and has effectively replaced TV for younger (and not-so-young) generations. Unlike TV, you now have the chance to run your own show or channel and reach real people directly and for free. Similarly, podcasts are becoming the new radio, and just like on YouTube, you can host your own program.
This is one of the marketing trends for dental clinics that can really set you apart.
Some content ideas for YouTube or podcast formats:
Email marketing is one of the oldest digital marketing methods. The first email marketing campaign was sent by Gary Thuerk in 1978 to 400 people, promoting his company’s computers. The result? $13 million in sales.
Of course, times have changed, and it’s now much harder to achieve even a decent open rate—let alone convert those opens into sales or new clients.
Still, just because it’s challenging doesn’t mean it’s not effective, or that you shouldn’t invest effort in reaching consumers through as many channels as possible.
With a solid email marketing strategy to send promotions and offers to your clients, you’ll be covering another essential aspect of staying up to date with dental clinic marketing trends in 2020. The goal is to be everywhere your clients look.
I know what you’re thinking: SMS? That’s so early 2000s. And yes, it might seem outdated, but with users constantly bombarded by online ads and information, more traditional or “obsolete” methods are making a comeback.
My recommendation for 2020 is to seriously consider this marketing trend for dental clinics and start collecting mobile numbers from all your clients—always, of course, with their signed consent to receive promotional messages.
A tip: use this channel sparingly—perhaps once every two months, or at most once a month. If you start sending SMS promotions indiscriminately, clients may feel their privacy is being invaded, which could damage your reputation and image.
If we’re talking about outdated marketing formats, direct mail is probably the king. Its use declined with the rise of the internet and the affordability of digital advertising. That’s exactly why now is the perfect time to run direct mail campaigns.
Focus your campaigns on geographic areas relevant to your clinic, and target an audience whose purchasing power matches your clinic’s brand image.
Apps are all the rage and have been for some time—and they’re here to stay.
With an app, you can be present on your clients’ smartphones in a much more direct way.
You can also use push notifications to send promotions via your own app.
But the key question when creating an app to build client loyalty is: why would your clients want to install your dental clinic’s app?
The answer is simple: through the app, you can create client profiles to track each visit and treatment, as well as schedule future appointments. It’s a tool for clients to monitor their treatments and visits—and it would also be useful for you and your clinic’s professionals.
With your app, you can send promotions directly to clients and attract even more business.
As you can see, in 2020 it’s not enough to be present on just one social network. The goal is clear: be active on every available platform to reach as many users—and potential clients—as possible.
All of this requires dedication and thorough research to find the most effective ways to reach your clinic’s ideal audience.
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