Want to know how to boost your tourism marketing strategy in 2020? Don’t miss this article, where we break down the key tourism marketing trends for the year ahead.
The tourism industry is one of the fastest-evolving sectors, with new technologies being adopted at an incredible pace.
Don’t get left behind—take a look at this list.
Tourism Marketing Trends 2020
1. The Digital Footprint
Thanks to artificial intelligence (AI), we can now use software to learn from and understand user behavior.
There are countless tools that, beyond standard automation, also provide in-depth analytics to measure the performance of your tourism marketing efforts. This allows you to track clicks, page views, and much more.
With this data, you can evaluate the results of your tourism marketing campaigns and implement targeted actions to improve conversion rates.
Benefits:
- Stay up to date on marketing activity and time invested throughout the customer buying cycle.
- Build detailed, personalized profiles for each customer and communicate with them based on their real needs and interests.
- Filter and target potential customers according to your tourism marketing objectives.
Results:
- Increased sales.
- Reduced resource investment.
2. Influencer Marketing
One of the top tourism marketing trends for 2020 is leveraging well-known personalities in your campaigns. Enter the “influencer”—a fantastic way to promote your product or service.
This approach helps you connect with potential customers, bridging the gap between the classic movie star endorsing a fragrance and the neighbor who recommends a great vacation spot.
By collaborating with influencers, you can boost your service’s credibility simply by having them share positive travel experiences on Instagram.
Benefits:
- Doesn’t require a large investment.
- Delivers excellent ROI.
Results:
- Enhances your product and brand reputation.
- Improves brand engagement.
- Drives sales growth.
3. Multichannel Communication
Building trust with your target audience and customers is essential, especially as the industry faces a crisis of confidence. The only way to turn this around is by improving communication.
That’s why multichannel communication is set to be a major tourism marketing trend in 2020.
You need to give your customers the chance to reach you through every possible channel:
- Facebook Messenger
- Phone
- Chatbot
- Live chat
- etc….
How?
- Listen, ask questions, be proactive, and you’ll gain valuable insights.
- Set up systems to detect complaints and implement strategies to address them.
- Be transparent.
- Stay agile.
- Own your mistakes, be humble, and offer sincere apologies.
- Reward customer loyalty.
- Show commitment.
- Build a brand community.
- Benefits:
- Gain first-hand information from your customers.
Results:
- Strengthen your brand reputation.
- Build trust in your service.
- Enhance your tourism marketing strategy.
- Deliver better service.
- Reduce complaints.
4. Omnichannel Marketing
Another major trend in digital—and therefore tourism—marketing for 2020 is omnichannel marketing.
Omnichannel marketing means reaching your audience through every available channel, with content tailored to each platform.
Technology has automated much of the work that used to go into creating and publishing marketing content.
Now, with the same or even less effort, you can generate and publish high-quality content on behalf of your brand.
Benefits:
- Reach more people in less time.
- Investment remains the same or even decreases.
Results:
- Develop a comprehensive marketing strategy.
- Boost your reputation.
- Increase your visibility.
- Attract new customers.
- Drive sales growth.
5. Sales and Marketing Alignment
This is set to be a defining tourism marketing trend for 2020. As automation takes over many processes, it’s become clear that hard work alone isn’t enough—you need to know exactly what’s being done and why.
That’s why aligning sales with marketing is now a necessity.
Benefits:
Highly effective for driving sales growth and profitability.
Results:
- Increase your annual revenue.
- Accelerate growth.
- Improve customer retention rates.
6. From CRM to Artificial Intelligence – Integrated CRM
Customer Relationship Management (CRM) software is widely used in the tourism sector.
CRMs have evolved significantly, now delivering even greater value through integrated automation.
By capturing digital footprints in a database, an integrated CRM can segment and create specific profiles, enabling you to implement seamless marketing strategies.
Benefits:
- After the initial investment, the returns are long-lasting.
- Gain insights into customer behavior.
- Develop tailored marketing strategies with guaranteed results.
- Efficient data management.
Results:
- More satisfied customers.
- Increased customer loyalty.
- Higher sales.
- Enhanced reputation.
Quick Recap
- The digital footprint
- Influencer marketing
- Multichannel communication
- Omnichannel marketing
- Sales and marketing alignment
- From CRM to Artificial Intelligence – Integrated CRM