This time, we’re sitting down with Jaime Sanchez, a renowned visual creative whose work never fails to make an impression.
Jaime Sanchez, art director, visual artist, and photographer with a distinctly Pop Art style.
He has collaborated with brands such as Nissan, Happy Socks, Affinity Photo, Skinnydip London, Lazy Oaf, Yorokobu, Emilio Cavallini, and his work has been featured in major outlets like Mashable, Fubiz, Yorokobu, Rtve.es, Domestika, Ballpitmag, Osso Magazine, Kvel, Tongue Magazine, Tax Collection… well, you get the idea! Let’s get started!
Interview with Jaime Sanchez and his Pop Art
Code: Hi Jaime, thank you so much for taking the time to talk with us. To start, tell us—where and how did it all begin?
Jaime Sanchez: It all started back in 2011, when I bought my first, very humble Canon 350D DSLR on a trip. That’s when I realized photography was my calling. I began with street photography, landscapes, nature—a bit of everything.
Code: You define your style as Pop Art. Can you tell us a bit about your inspiration and how you found your way to this particular style?
Jaime Sanchez: Without a doubt, my biggest inspiration is Andy Warhol. I love the minimalism, the vibrant colors, and the simplicity of his work.
The journey to Pop Art has been quite varied. As I mentioned, I started out shooting all kinds of photos—portraits, landscapes, street scenes… I even edited some in black and white, which is unthinkable for me now. But I believe exploring almost every photographic style led me naturally to what I do today. This process began in 2011, and in 2014 I visited a colorful LEGO exhibition in New York that made such an impact on me, I decided my photos needed to be bold and colorful. I’d say LEGO was the tipping point for my style.
Code: Our readers would love to know how you work. Can you walk us through your creative process?
Jaime Sanchez: I like to keep things simple. I don’t have any rituals or quirks when it comes to brainstorming ideas for photos—I just browse portfolios on Behance and look for inspiration. Sometimes it takes a day to come up with an idea, sometimes two weeks. Once I have the idea, I usually don’t make sketches (mainly because I can’t draw), unless a brand specifically asks for them. If it’s a personal project, I go straight to the studio and shoot the photo exactly as I’ve envisioned it.
Code: Is there a particular project you’re especially proud of? Tell us about it.
Jaime Sanchez: I’m lucky in that my latest project is always the one I’m most proud of. But if I had to pick just one, it would be my first series, POP!—the first colorful, minimalist photos in my career. And of course, the very first photo was a popcorn box filled with LEGO pieces.
Code: And to wrap up, the three magic questions we ask all our guests:
Code: What’s the best thing about being a creative?
Jaime Sanchez: Being in charge of your own mind and doing whatever you want.
Code: And the worst?
Jaime Sanchez: Constantly having to come up with new ideas—there’s no real break from being creative. There’s always pressure to be original.
Code: How do you see the state of the industry?
Jaime Sanchez: If you mean the advertising industry, I find myself moving away from it and getting closer to the art world—galleries and exhibitions. Working in advertising is great financially, but I like the idea of my photos being more than just ads. I guess I’m a bit of a romantic that way.
Code: Before we finish, one last question—what are you working on now? Any sneak peeks or new projects?
Jaime Sanchez: I have a new project in mind that will be both photographic and physical—in other words, I’ll be bringing my photography into the tangible world. All I can say for now is that it will involve latex.
Code: Thanks so much for your time, Jaime. It’s been a pleasure talking with you—we’ll be following your work closely.
Code: We’ll end this interview by encouraging all our readers to check out Jaime Sanchez’s work at the links below.
www.jaimesanchezart.com
www.instagram.com/jaimesanchezart
www.galerie-sakura.com/en/jaime-sanchez