Last week, we published a post about email marketing and the key factors to consider when designing an effective email campaign. In this article, we’re sharing some of our favorite email marketing examples to complement that previous post. You’ll find the link below if you’d like to check it out.
Email Marketing Design – Keys to a Standout Campaign
To achieve success with your email marketing campaigns, one essential element is to capture your audience’s attention—and that starts with great design. That’s why we’ve put together 8 inspiring email marketing examples with outstanding designs you can use as inspiration for your next campaign.
Inspiration and Email Marketing Examples
Bespoke Issue
The contrast, minimalism, and typography choices in this email marketing design are spot on. The sharp diagonal line breaks the mold and draws the eye in an unexpected way. Bold and direct.
Mywardrobe
While the overall design isn’t particularly flashy, what really stands out in this email marketing design is the originality and creativity of the two buttons, cleverly created with denim backgrounds.
Burberry
Using a classic grid layout, Burberry has created an email marketing design with a website-like look & feel. We love the photographic style and the bold choice to go with a long-form design.
Chanel
Elegant and sophisticated. There’s not much more to say about this email—it’s a perfect email marketing example. A striking image is often the best way to sell or at least spark interest.
IFMA
Beautifully composed throughout. Without using images, they’ve managed to create a truly eye-catching design that’s visually compelling. The color palette is limited to black with a subtle touch of yellow in the three headlines. It’s a great example that proves you don’t always need images to create a design that stands out.
KLM
A visually impactful email marketing example. This design relies heavily on photography, effects, and gradients, all used skillfully to create a cohesive look.
Marni
We loved the idea of cutting out the clothing pieces and presenting them in such an “analog” way—a striking contrast considering email is a digital medium.
Sale
A great example of email marketing. The fluorescent green really grabs your attention, and the photography is spot on. Altogether, it delivers excellent visual contrast.