It’s a pleasure to take this opportunity to share a bit about the project that the graphic and web design studio Code Barcelona recently completed.
As we mentioned a few weeks ago, we began working on the Pirolevante project, which challenged us to revamp the corporate identity of the pool climate control distributor Pirolevante.
The project included naming, logo design, and website development.
Onapool – Project Completed
Let’s take a closer look at the Onapool project—formerly Pirolevante—step by step, without rushing.
Getting Started
The project began with the client’s need to modernize their corporate image and become more competitive in the market. Together, Code Barcelona and Pirolevante (now Onapool) agreed that a complete transformation was necessary.
We decided to approach the project from three main angles:
- Naming
- Logo design
- Website design
We also considered the risks involved in changing the company name and brand identity. To ensure no clients were lost in the transition, we launched a mass mailing—a classic newsletter—to their entire contact base.
At the same time, the old website wasn’t shut down, but instead, visitors to Pirolevante.com were redirected to Onapool.com, ensuring a seamless transition and retaining all existing clients.
Naming
Ultimately, the decision to change the name from Pirolevante to Onapool was made by the client, with our guidance—a move that proved to be spot on.
Logo Design
The logo was developed through close collaboration between the client and Code Barcelona.
The result is a fresh, dynamic logo—both in form and typography—perfectly suited to Onapool’s new brand identity.
Website Design
With the naming and logo finalized, we dove into the website design.
Based on the project’s requirements, Code Barcelona chose a design that is intuitive, modern, and vibrant.
The site was created to ensure a seamless user experience, with a marketing strategy focused on helping visitors quickly and easily find what they’re looking for.
Before and After
There’s no better way to appreciate the transformation than by comparing the before and after.
If you’d like to see the old website, you can revisit the article we published at the start of the Pirolevante project.
As you can see, the results are outstanding. Onapool is now playing in the big leagues of its sector, with a brand identity designed to attract its target audience and give both users and manufacturers every reason to choose Onapool.
Conclusions
Deciding to overhaul a company’s brand identity is never easy—fear and uncertainty can make us hesitate. But if you want results, you have to see your brand as an investment—a winning bet.
A new corporate image opens the door to more attractive clients, helps you stand out from the competition, and ensures new customers will respond positively to your refreshed brand.
With a new name, a new logo, and a new website, Onapool is on the right track. Now it’s just a matter of continuing to do great work.