Want to get the most out of Instagram for your hotel? Here’s a comprehensive guide to the key factors you need to consider when using Instagram for Hotels.
Instagram is a booming social network, with over 1 billion active users last year alone. That makes it one of the best free tools to promote your hotel and, of course, boost your revenue.
If you don’t want to miss out on potential guests, take a look at this article—you’re sure to find valuable insights to help your hotel claim its rightful spot.
Contents
- How Instagram can drive bookings for your hotel
- How to grow your hotel’s Instagram account
- What photos to post on your hotel’s Instagram
- Hotel marketing with Instagram
- The best Instagram accounts for hotels
- Mistakes to avoid on your hotel’s Instagram
- Conclusions
- Related articles
Instagram for Hotels
How can Instagram boost your hotel’s sales?
Instagram is a rapidly growing platform—and even if it weren’t, it’s already big enough to take seriously.
It’s a visual network that lets you showcase every highlight of your hotel—and it’s completely free to use.
A well-managed Instagram presence will help you attract new guests, enhance your brand image, and build trust with your audience.
Happy guests will recommend you, and those who don’t know you yet will discover you.
How to grow your hotel’s Instagram account
If you want your hotel’s Instagram to grow, keep these tips in mind:
- Your Instagram will grow if your content is engaging.
- Your hotel’s Instagram will gain traction if you post consistently.
- Make sure your content is relevant to your niche.
- Automating your hotel’s Instagram posts can help increase your follower count.
- Use relevant hashtags to make your posts discoverable.
- Create branded hashtags for your hotel’s Instagram account.
- Post frequently to keep your hotel’s Instagram active and growing.
- Don’t neglect Instagram Stories—use them to your advantage.
- Engage with other accounts in the hospitality sector to expand your reach.
- Mention other accounts and encourage them to mention you—focus on mentions that are relevant to your hotel’s Instagram.
- Respond to questions and comments on your Instagram account.
- Run giveaways.
- Host live sessions.
What photos should you post on your hotel’s Instagram?
Instagram is, at its core, a platform for visual storytelling.
Here are the essential types of photos you should be sharing on your hotel’s Instagram:
Lifestyle photos – What experiences await at your hotel?
These are photos that capture the feelings and moments guests enjoy at your property.
This type of photography is invaluable—it’s not just about showcasing a particular room. It creates an emotional connection and inspires followers to want those experiences for themselves.
Tip: Capture exceptional moments—the ones that make staying at your hotel truly worthwhile.
Property photos – What makes your hotel special?
These images highlight your rooms, exteriors, amenities, and facilities.
Tip: Don’t just focus on wide shots—showcase the unique details that set you apart.
Destination photos – What’s nearby?
Share images of local attractions and points of interest near your hotel.
Tip: Go beyond the typical tourist spots—feature local culture, people, and lifestyle.
Guest photos – Who stays at your hotel?
Showcase your guests, what they’re doing, and how much they’re enjoying themselves.
Tip: Always ask for permission, and if possible, feature influential guests—their followers may become yours.
Staff photos – Who makes your guests’ stay unforgettable?
Feature your hotel staff.
Tip: Pair these photos with short personal bios to add a human touch.
Food photos – What’s on the menu?
Food deserves its own spotlight. Share photos of the dishes served at your hotel.
Tip: Post images of your restaurant’s offerings—breakfast, lunch, dinner, snacks, coffee, cocktails, and more. Presentation matters, so style your shots for maximum appeal. You can also feature local specialties.
Hotel Marketing with Instagram
A solid Instagram hotel marketing strategy is essential. If you already have one, great—use these tips to refine it. If not, now’s the time to start.
Begin by defining your buyer persona. Imagine your ideal guest—their age, interests, whether they travel solo or with others, what they expect from your hotel, and what they want from the destination.
The clearer your target, the more effective your marketing strategy will be.
Engage with your guests across every available channel. If you’re not already active everywhere, now’s the time.
Establish a consistent tone of voice—this builds trust and ensures guests receive the same quality of service every time.
The best Instagram accounts for hotels
conradhotels
The Instagram account for Conrad Hotels is a perfect example of everything discussed in this article. If you need inspiration, check out their profile.
sohohouse
The Instagram account for Sohohouse features an eclectic mix of images, a highly artistic and avant-garde philosophy, and a unique perspective—making for a truly interesting marketing strategy.
freehandhotels
An outstanding example of leveraging the human element to make your hotel’s Instagram account stand out as one of the best in the industry.
editionhotels
A luxury hotel Instagram account with a contemporary edge.
tokyoluxey
A visually stunning Instagram account for a luxury hotel set in an extraordinary location.
tyehaus
Another great example of a hotel Instagram account that uses the platform to make you want to book a stay.
saguarohotels
This is the kind of Instagram account you’d expect from a motel straight out of “My Name Is Earl” or “Better Call Saul.” A unique perspective that perfectly captures the hotel’s philosophy and truly understands its buyer persona.
Mistakes that will tank your hotel’s Instagram account
Stock photos: It might seem like an easy fix, but it’s obvious—and a big mistake!
Buying followers: Growing your account with fake followers is another major misstep.
Only talking about the hotel: If you’re selling experiences, don’t make it obvious you’re just after your guests’ money.
Professional photography: Either hire a professional photographer or learn the basics yourself—otherwise, your account won’t be worth following.
Not using Stories: Instagram offers this feature—ignoring it is a missed opportunity!
Conclusions
Now you know the essentials for creating or growing your hotel’s Instagram account. Just put these concepts into practice—and if you need help, there are experts who can guide you.
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