Digital marketing / SEO Audit

SEO Audit

We analyse visibility, architecture, content, technical foundations and competition to identify what limits organic performance and define an SEO plan that can be implemented.

We analyze your case
We assess your project and your needs
contact us

An SEO audit to understand what is holding organic growth back

An SEO audit should not be an endless list of issues without context. It needs to answer business questions: which demand the site is missing, which pages have potential, what stops Google and users from finding the right information, and where effort should begin to make a difference.

We analyse the evolution of visibility, queries, landing pages, indexation, architecture, internal linking, content, performance and competitors. By connecting these signals, we distinguish underlying problems, growth opportunities and tasks that can wait without compromising results.

The result is a clear picture of the starting point and an understandable explanation of the causes. It supports teams refining their current strategy as well as companies preparing a redesign, migration, launch or greater investment in content and organic acquisition.

From analysis to an implementable roadmap

Not every finding has the same weight. Alongside detection, we prioritise action by potential impact, effort, technical dependency and relationship to commercial objectives. We distinguish urgent fixes, structural improvements, content opportunities and decisions requiring coordination with development or marketing.

The audit can cover a whole website or focus on a specific issue: a traffic decline, an ecommerce category, service architecture, an international website, blog quality, a domain change or an upcoming migration. The scope adapts to the project without losing the wider perspective needed to interpret data correctly.

We provide an ordered roadmap with criteria for deciding what to do first and how to validate each improvement. Where needed, we support implementation and follow-up so the audit becomes a real improvement process rather than an unused document.

Data collection and scope

We align objectives, history, relevant assets and data sources, defining what the audit must analyse and the questions it needs to answer.

Visibility, architecture and content analysis

We review organic performance, queries, indexation, structure, internal linking, templates, content and competition to identify contextual barriers and opportunities.

Prioritisation and implementation plan

We turn findings into actions ordered by impact, effort and dependency, with owners, validation criteria and next steps.

The roadmap makes dependencies between development, content and information architecture explicit, so actions are not treated in isolation. The audit becomes a decision tool rather than a list of disconnected observations.

The findings are organised to fit the team’s real planning. It is clear which actions can happen immediately, which need definition first, and how each improvement will be measured after implementation.

Our projects

code is a
promise of
quality

First in the process.
Frequently asked questions

WE ANSWER
YOUR QUESTIONS

Key details on methodology, investment and digital project development.

What does an SEO audit analyse?

Visibility, queries, entry pages, indexation, architecture, internal linking, content, performance, structured data, competition and technical issues that may restrict organic growth.

How does an SEO audit differ from a technical audit?

A technical audit focuses on crawling, indexation, performance and platform structure. An SEO audit adds search intent, content, architecture, competition, authority and business priorities.

When should an SEO audit be carried out?

When traffic drops, before a migration or redesign, when launching a new service or ecommerce site, when visibility is not turning into business, or when investment needs prioritising.

Does it include competitor analysis?

Yes. We analyse the types of pages and approaches winning relevant visibility, not to copy competitors but to identify search expectations, gaps and differentiation opportunities.

Will I receive prioritised actions?

Yes. Findings become a roadmap that separates urgent fixes, high-impact improvements, content opportunities and work requiring more data, development or coordination.

Can you audit an ecommerce site?

Yes. We review categories, filters, product pages, variants, pagination, structured data, transactional content, internal linking, performance and measurement.

Can you help implement improvements?

Yes. We can coordinate with your team, prepare development requirements, optimise content or take on agreed tasks, then validate the outcome.

How often should an SEO audit be repeated?

It depends on the website and business. It should be reviewed after major changes, performance drops or growth, and refreshed periodically to reset priorities.

Shall we start working
on your project?

We review your current situation and define the next step.

Contact now

SEO audit process

Structured methodology

FROM ANALYSIS TO
IMPLEMENTATION

01

Strategic analysis
and definition

We analyse your context, objectives and digital presence. We define the architecture and key priorities before design begins.

02

Design and
experience

We create the visual identity and organise the content—always focusing on clarity, consistency and an optimal user experience.

03

Development and
technical control

We implement the project to high standards of performance and stability and, where needed, ensure integration with other systems.

04

Launch
and evolution

We continuously monitor, optimise and improve your digital project to support its growth alongside your business.

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Indicate the general context of your organization and the planned scope of the project.
Code Barcelona, ​​as responsible for the processing of your data, will process it in order to respond to the query and/or request that you make to us through this contact form. Privacy Policy.
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Analysis of your digital situation

We will review your current digital situation. We will get in touch to understand your context and jointly assess which areas to analyze, after which we will prepare an audit including key findings and recommendations.

Code Barcelona, ​​as responsible for the processing of your data, will process it in order to respond to the query and/or request that you make to us through this contact form. Privacy Policy.
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AI agent visibility analysis

We will analyse how your brand appears in ChatGPT and other AI agents, against which competitors and for which queries. We will contact you to understand the context and define the priority opportunities.

Code Barcelona, ​​as responsible for the processing of your data, will process it in order to respond to the query and/or request that you make to us through this contact form. Privacy Policy.