Digital marketing / Social media for ecommerce

Social media for ecommerce

We manage social media for ecommerce, connecting product content, catalogues, campaigns and remarketing to an online store built to convert.

We analyze your case
We assess your project and your needs
contact us

Social media for ecommerce with a product and conversion focus

For ecommerce businesses, social media is more than a showcase for new arrivals. It can explain products, answer pre-purchase questions, show real-life use, give categories more visibility and bring qualified traffic to product pages, collections, campaigns or landing pages.

We define a content strategy that combines product, brand, inspiration, social proof, promotions, launches and useful content according to the catalogue and audience behaviour. Every piece should have a role in the buying journey, rather than merely adding activity to the profile.

We work with online retailers and brands that need to coordinate social communication, catalogues and campaigns. The service is adapted to the ecommerce platform, range size, available visual assets and markets the company serves.

Social catalogues, paid social and sales measurement

We organise content calendars, product creative, carousels, short video, reels and formats that help explain attributes, variants, use cases and reasons to buy. When connected catalogues are available, we plan how to use them in campaigns and social experiences without losing control of data or brand messaging.

Organic work can be coordinated with Meta Ads, LinkedIn Ads or TikTok Ads when there is a clear commercial opportunity. We work on audiences, remarketing, creative, promotions and landing pages so advertising and the store communicate the same promise.

We measure traffic, product actions, baskets, purchases and other relevant events according to the available set-up. Data shows which content and campaigns move users closer to conversion and which frictions may need attention in product pages, checkout or landing pages.

Catalogue, audiences and sales objectives

We analyse products, categories, margins, seasonality and audiences to identify the content and campaigns with most value for the ecommerce business.

Product content and activation

We develop copy, creative, carousels, video and social formats, coordinating posts, promotions and advertising assets with the store and campaigns.

Measurement, remarketing and improvement

We review traffic, engagement, events and sales to refine messages, audiences, formats and landing pages, prioritising actions with stronger commercial potential.

Our projects

code is a
promise of
quality

First in the process.
Frequently asked questions

WE ANSWER
YOUR QUESTIONS

Key details on methodology, investment and digital project development.

What does social media for ecommerce include?

It includes strategy, calendar, product content, format adaptation, campaign coordination and measurement. Scope is adjusted to the catalogue, channels, online store and commercial objectives.

Can you work with product catalogues and Meta Ads?

Yes. We can coordinate content, catalogues and Meta Ads campaigns when integration and objectives allow it, defining audiences, creative, remarketing, landing pages and measurement.

Do you also manage the online store?

This service focuses on social communication and acquisition. When required, we connect it with online-store development, CRO, integrations and maintenance to improve the whole journey.

Can you create product photography, video and reels?

Yes. We can coordinate creative direction, photography, video, reels and other visual assets to show products, use cases, details and purchase arguments coherently.

How are sales from social media measured?

We configure and review available events: product views, baskets, purchases, forms and other conversions. Data is analysed alongside traffic, campaigns and landing pages.

Do you work on site and remotely?

Yes. We coordinate in person when content production is required and remotely for planning, management and analysis.

Can organic content and advertising be combined?

Yes. Content learning can inform ad creative, while paid social results can refine messages and formats in the organic calendar.

Which social networks suit an online store?

It depends on product, audience, market and content-production capacity. We assess Instagram, Facebook, TikTok, Pinterest, LinkedIn and other channels, prioritising those with a clear commercial role.

Shall we start working
on your project?

We review your current situation and define the next step.

Contact now

Our social media for ecommerce process

Structured methodology

FROM ANALYSIS TO
IMPLEMENTATION

01

Strategic analysis
and definition

We analyse your context, objectives and digital presence. We define the architecture and key priorities before design begins.

02

Design and
experience

We create the visual identity and organise the content—always focusing on clarity, consistency and an optimal user experience.

03

Development and
technical control

We implement the project to high standards of performance and stability and, where needed, ensure integration with other systems.

04

Launch
and evolution

We continuously monitor, optimise and improve your digital project to support its growth alongside your business.

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Tell us
your project

Indicate the general context of your organization and the planned scope of the project.
Code Barcelona, ​​as responsible for the processing of your data, will process it in order to respond to the query and/or request that you make to us through this contact form. Privacy Policy.
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Analysis of your digital situation

We will review your current digital situation. We will get in touch to understand your context and jointly assess which areas to analyze, after which we will prepare an audit including key findings and recommendations.

Code Barcelona, ​​as responsible for the processing of your data, will process it in order to respond to the query and/or request that you make to us through this contact form. Privacy Policy.
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AI agent visibility analysis

We will analyse how your brand appears in ChatGPT and other AI agents, against which competitors and for which queries. We will contact you to understand the context and define the priority opportunities.

Code Barcelona, ​​as responsible for the processing of your data, will process it in order to respond to the query and/or request that you make to us through this contact form. Privacy Policy.