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First in the process.
We plan and execute online store migrations between platforms, versions or infrastructure while preserving data, operations, integrations and organic visibility.
An ecommerce migration is not a simple export and import. It requires an inventory of everything that works, clear mappings, rehearsals and validation that customers, orders, catalogue and processes continue correctly after launch.
Migration risk appears when a data set, commercial rule or integration is discovered too late and has no equivalent on the new platform. We begin by documenting products, variants, categories, attributes, images, customers, addresses, orders, coupons, reviews, content, users and configuration. Taxes, payment methods, shipping zones, custom statuses and automation are also recorded.
We analyse the source of each data set, its quality and the relationships that must be preserved. Older catalogues often contain duplicates, inconsistent fields, unlinked images or incomplete customers. We define what will be migrated, transformed, archived or cleaned before entering the new system. Commercial, operational and technical owners agree on these decisions.
The target architecture is designed for future needs rather than as a literal copy of existing limitations. Categories, attributes, identifiers, statuses and permissions are mapped, rules for URLs and content are defined and current functionality is assessed for replacement, redevelopment or removal. When the project includes a major experience change, migration is coordinated with the online store redesign.
We prepare a phased plan with owners, dependencies, acceptance criteria, tests, backups, cutover window and rollback procedure. The objective is for every important decision to be made before launch and for the team to know what must be validated at each stage.
We build a mapping matrix that relates every entity and source field to its destination, transformation and validation rule. This allows business teams to review the decisions and prevents important information from disappearing because an importer does not recognise it.
Volume, timings and the cutover window are estimated through rehearsals. Catalogues, historical records and files may require different strategies. Separating initial loads from the final synchronisation reduces downtime and makes the process repeatable rather than improvised.
We build repeatable extraction, transformation and import processes. Trial migrations verify totals, relationships, encoding, variants, prices, stock, customers and orders. Results are compared with the source using controls and functional samples. An import is not accepted merely because it finished without reporting an error.
ERP, CRM, invoicing, logistics, marketplace and marketing integrations are reviewed individually. Credentials, endpoints, formats, frequency, error handling and the system of record are confirmed. Where complexity is high, integration work is coordinated to preserve traceability and avoid duplicates.
SEO migration includes an inventory of indexable URLs, organic performance, external links, canonicals, metadata, structured data and international setup. Old and new URLs are mapped, chains and generic destinations are avoided, internal links are updated and sitemaps are generated. Pages with traffic or authority receive individual review, and removals require a clear reason.
Before final cutover, we freeze or synchronise data changed since the rehearsal, run purchase tests and verify payments, emails, stock, taxes, performance and tracking. After launch, we monitor errors, redirects, indexation, data differences and operations. Migration ends when the new platform is stable, not when the domain or DNS is changed.
Migrations between PrestaShop, Shopify, Magento, WooCommerce and other platforms have different constraints. We analyse APIs, exports, identifiers, passwords, orders, apps and source customisation to propose a realistic plan rather than a generic promise to transfer everything.
We deliver a reconciliation report with totals, samples and exceptions. Items that cannot be moved equivalently are documented with their alternative and owners, so the team understands the status before the new store opens.
Every entity needs its own rules. For products, we check variants, attributes, prices, images and relationships. For customers, we review identity, addresses, permissions and consent. For orders, we validate lines, taxes, payments, statuses and documents.
Not every platform can transfer passwords or history in the same way. We explain these constraints and design alternatives such as account activation, historical consultation or archiving before execution.
Functional samples are used alongside totals: variable products, taxes, returns, partial orders and accounts with multiple addresses. A correct total does not prove that relationships and statuses have been reconstructed correctly.
Redirects are only one part of the work. Useful content, page intent, internal linking, canonicals, hreflang and structured data must also be preserved. We review possible domain, protocol, subfolder and language changes.
After publication, we crawl the site, review coverage and compare landing pages and queries. Issues are corrected while search engines process the change.
URLs are prioritised by traffic, conversion, links and relevance, and every removal is documented. Control continues through crawls, logs, Search Console and landing-page comparisons.
We define what may continue changing in the old system, when orders or edits stop and how the final delta is synchronised. The plan includes owners, contacts, tests and criteria for proceeding or rolling back.
A backup is not a rollback procedure. The team must know what to restore, in which order and how to avoid losing transactions completed during the migration window.
The launch window includes communication, freeze or synchronisation rules, validation owners and decision criteria. If a critical check fails, the team knows when to stop and how to restore service.
Key details on methodology, investment and digital project development.
Products, categories, attributes, images, customers, addresses, orders, coupons and content, depending on access and compatibility.
Not always. It depends on encryption and authentication methods. When impossible, we prepare a secure reset process.
Yes, if URLs, content or technical signals change without planning. Inventories, redirects and monitoring reduce the risk.
It depends on data volume and synchronisation options. Rehearsals help minimise the final cutover window.
We review and reimplement them where necessary. ERP, CRM, logistics and payment connections do not move automatically with data.
For meaningful projects, yes. It validates data, timing, compatibility and procedures before the real change.
It is retained temporarily under controlled access and the security plan until the new platform has been validated.
We review your current situation and define the next step.
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We analyse your context, objectives and digital presence. We define the architecture and key priorities before design begins.
We create the visual identity and organise the content—always focusing on clarity, consistency and an optimal user experience.
We implement the project to high standards of performance and stability and, where needed, ensure integration with other systems.
We continuously monitor, optimise and improve your digital project to support its growth alongside your business.
We will review your current digital situation. We will get in touch to understand your context and jointly assess which areas to analyze, after which we will prepare an audit including key findings and recommendations.
We will analyse how your brand appears in ChatGPT and other AI agents, against which competitors and for which queries. We will contact you to understand the context and define the priority opportunities.
