Let’s talk about the web design and development project for Xercomus, a company specializing in credit and asset management. Here’s the story behind the project.
A few months ago, the manager of a company reached out to us and shared his story.
He wanted to relaunch his business, bring it up to date, and refresh its image to better reflect its vision, mission, and the times.
Xercomus: A project in web design, website development, and logo creation
About Xercomus
Xercomus is a financial intermediary targeting clients between the ages of 25 and 45.
He explained that the company had been operating under the Xercomus name for some time, but its website no longer met market demands or his own expectations.
After analyzing the project and keeping an open line of communication, we suggested starting with a basic corporate identity design, including a new logo and the design and development of a new website.
Starting with initial sketches
With all this information in hand, we got to work. Our goal was to create a new corporate image by focusing on two key pillars of brand design.
Logo design
With the name already established, our main task was to modernize the logo.
The result is a bold logo that conveys trust and security.
At this stage, we also defined the offline and online typography, the color palette, and the overall visual direction for the project.
Website design
Once the logo and corporate identity were set, we moved on to designing the website.
We chose two main colors for the design: blue and orange.
Colors closely associated with finance and people.
The website’s design and development were focused on delivering a seamless user experience.
We structured the site so users could easily navigate through each section, clearly understand the services offered and how to access them, and get a transparent view of how the company operates.
Everything was designed to convey the sense of security, peace of mind, and transparency that this project required.
Once we achieved our goal, all that was left was to launch the site and relaunch Xercomus, bringing the company into the present.