Our passion and commitment to design runs so deep that we can’t help but dive into a key topic for graphic design studios: logo design trends for 2021.
A great logo is essential for shaping your company’s image, but every project comes with its own unique needs.
No matter what those needs are, they all share one thing in common: the importance of sticking to good design. That’s why it’s crucial to stay on top of the latest logo design trends for the coming year.
In this article, I’ll break down the logo design trends for 2021. We’ll explore each one in detail, with three real-world logo examples illustrating every trend.
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Have you checked out the best graphic design courses of 2021? Click here!
Other posts you might like: Best logos of 2021 – How much does a logo cost? – How to create an awesome logo – Most creative logos
Now that introductions are out of the way and everyone’s got a drink in hand, let’s get into the good stuff.
- Motion
- Overlapping elements
- Typography
- Symmetry
- Gradients
- Perspective
- Handmade
- Negative space
- Chaos
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Logo Design Trends for 2020
Motion
We’re used to seeing logos as static, unmoving elements. But one of the trends set to make waves is logo designs that convey motion—even when they’re not actually moving.
But wait, how can something be both static and in motion?
It’s simple: graphic designers are pushing their creativity to craft logos that appear to move, even in their static form.
This approach also opens up a world of possibilities on the tech side, since you can create both a static design and a memorable motion graphics version for digital formats.
Logos embracing this trend
Digital Design Days
This logo radiates energy and movement, even in its static version. There’s also a motion graphics version for digital use.
Tilt
Here, the logo design for TILT also captures a sense of movement, even when still. The vertical motion effect suggests growth and upward momentum.
Clean Energy France Corporation
A logo design that’s dynamic and forward-thinking. The static motion trend is especially effective here, making the most of this approach.
Where to use this logo trend
This logo design trend is ideal for projects focused on technology and innovation. The result? A brand identity that feels dynamic and interactive.
Tips & tricks
- Use this trend with care—it’s not right for every project
- Do a thorough brand analysis before diving into this style
- It’s not just about adding motion lines to a flat logo; it needs to make sense
- Remember: less is more
Overlapping elements
This trend takes flat design and minimalism a step further by letting elements interact, overlap, and share space.
The result? Logos with added dynamism—less static than classic flat minimal logos.
This logo design trend creates a new dialogue between elements and the audience, resulting in a richer, more engaging brand identity.
Logos embracing this trend
Connie Miller
A classic reference showing that overlapping elements aren’t just for avant-garde designs. Here, the technique is used in a traditional way.
Geelong Gallery
This logo takes overlapping elements further by stacking two letters on top of each other, creating a striking spatial effect.
Kolmeo
Here, overlapping colored elements blend to create new hues.
Where to use this logo trend
Perfect for dynamic, bold, youthful brands—but with the right touch, this logo design trend also works for tech projects.
Tips & tricks
- Experiment with overlapping and explore the new shapes that emerge
- Don’t overdo it—too much overlap can make things confusing
- If you’re going minimal, remember: less is more
Have you checked out the best graphic design courses of 2021? Click here!
Typography
The logo design trend for 2021 is all about bold, expressive typography.
- Handwritten-style fonts
- Oversized type
- Custom typography
- …and more
These logos are strong, distinctive, personal, and unapologetically bold.
The goal is to tap into the creative potential of typography when designing a logo.
Logos embracing this trend
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