Introduction to Community Management Course

If you’re looking to start your career as a community manager and update your CV for today’s digital landscape, this course is designed just for you.

With this course, you’ll gain all the essential skills to work with social media and develop a comprehensive content plan to engage your audience.

Introduction to Community Management Course

You’ll learn how to build, manage, and grow an online community as a community manager.

What will you learn in the Introduction to Community Management Course?

By enrolling in the Introduction to Community Management Course, you’ll learn how to:

Get started: course overview
What does a community manager do?
Daily tasks of a community manager
Key terms every community manager should know
Types of community managers
Types of social networks
How to use each social platform
Content formats and types
Analyzing your competitors
Where to find conversations in your industry
Gap analysis: how many profiles do you need?
Content planning and production
Building a content calendar
Real-time opportunities
Content creation and curation
Tools for planning, publishing, and management
Escalation protocols, FAQs, and crisis management
Metrics and final recommendations
Qualitative reporting
Quantitative reporting, part 1
Quantitative reporting, part 2
Security and copyright best practices
Crowdsourcing
Final project

Course Details: Introduction to Community Management

This Domestika course is divided into 22 lessons, totaling 2 hours and 36 minutes.

You can take the course online at your own pace.

Once enrolled, you’ll have unlimited access.

Available through the Domestika App.

No prior experience required—this is a beginner-level course.

Over 64,617 students have already taken it, so you’re in good company.

It boasts a 98% positive rating.

Please note: The audio is in English, so you’ll need to use subtitles.

Meet Your Instructor

Your instructor is Ana Marin, VP of Digital Integration and head of social media directors for Latin America at McCann Worldgroup.

She is a regular speaker, teaches at the Mexican Academy of Creativity, writes columns, hosts radio shows, and appears on television.

She brings over 12 years of experience in advertising.

Is this course right for you?

This introductory course is accessible to all skill levels. It’s designed to help you get started in the field and equip you with the tools to go deeper if you discover a passion for it.

Ideal for:

Creatives
Designers
Advertisers
Communications professionals
Marketing professionals
Influencers
Community managers
Social media managers
Content creators
Curious minds
Entrepreneurs
Business owners
Freelancers

About Domestika

Domestika’s instructors are seasoned professionals with expertise in a wide range of creative fields and a passion for teaching.

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Introduction to Community Management Course