As we head into the second week of January, it’s time for our first post of the year—an inspirational look at creative packaging.
It’s clear that when it comes to choosing a product, packaging is often the deciding factor.
A product with creative packaging is, without a doubt, the most effective way to catch a buyer’s eye.
But when we talk about creative packaging, we don’t just mean attractive packaging—which should be a given. In this inspiration post, we’re going a step further, showcasing some of the most original and inventive packaging designs we’ve found online.
Ready?
Creative packaging or… how to leave you speechless
Mustachioed Brushes
With beards and mustaches all the rage, what better way to package paintbrushes?
Mc Burguer Queen
The name is made up, of course—we don’t know the real brand. What we do know is that the packaging is not only creative, but also super practical. Top marks!
PastaPasta
We love the idea of showing the pasta as the chef’s belly.
Is the flavor clear enough?
Don’t you just want to bite into the strawberry-flavored packaging or touch the kiwi one? One thing’s for sure: if we spotted these in the supermarket, we’d buy them just to show our friends and family.
Now that’s what we call having eggs
A packaging design that brings us closer to nature. Beautiful. The only downside to this creative packaging is that if the fibers come apart, it could get a bit messy.
Spine Vodka
This is a conceptual packaging design for a vodka brand called “spine vodka.” The concept features a spine and ribs inside the bottle itself. Impressive.
Dive Watches
Festina came up with this packaging to promote their dive watches. What better way to show they’re waterproof? A truly creative approach.
Fresh from the oven
We wrap up our selection of creative packaging with these cookies, straight from the oven.
Conclusions
As you can see, every single packaging design we’ve featured stands out for its creativity and originality. If we came across any of these in the supermarket, they’d be the first to catch our eye—leaving the rest behind. And if the price is right, it would almost certainly tip the scales in their favor.