After all the work that goes into designing and developing your new website—preparing images, writing content, and reviewing every detail—it’s finally time to launch.
What a relief, right? No more tweaking layouts or double-checking copy. The site is live and running at full speed… or is it?
Don’t worry, this article isn’t here to stress you out. But there are a few important steps to take once your new website is online.
What to do with your new website
Who’s visiting?
The first thing you should do to properly analyze your new website’s performance is to make the most of Google Analytics.
Google Analytics is an essential tool for tracking visits to your new site. This web analytics platform from Google provides detailed data on your website traffic, user behavior, and conversions.
You’ll also get insights into unique users, performance by segment, the results of your online marketing campaigns, traffic sources, bounce rates, session durations, most visited content, conversions (for ecommerce), and more.
Used effectively, Google Analytics gives you a wealth of information to guide your digital marketing strategy.
Promote your site with digital marketing campaigns
There are many ways to get the word out about your new website: Facebook, Instagram, Google AdWords, Inbound Marketing, keeping your blog up to date, and more.
Which is best? It depends on your business, but honestly, if you have the time, try a bit of everything.
If you’ve just launched a new website, you probably already have a business Facebook page. If not, now’s the time—go set one up and come back to finish reading.
While Facebook may not be what it once was, it’s still one of the most direct channels for reaching users. Their advertising options let you target your audience very precisely.
Take a look and consider it—every bit of visibility helps when you’re starting out.
The same goes for Instagram. Unlike Facebook, Instagram continues to grow each year. It has its own marketing language you’ll want to learn and respect to get the best results, but it’s worth it. You can also run ads there.
Another heavyweight in digital marketing is Google AdWords. This powerful tool from Google lets you target your ads by segment, schedule, and more.
Explore your options and think it through—when your website is new, visibility is everything.
Keep the momentum going
To build loyalty among your visitors, tools like Newsletters, Inbound Marketing, and a regularly updated blog are essential.
[bctt tweet=”To keep your visitors coming back, use newsletters, inbound marketing, and keep your blog up to date.” via=”no”]
Give it time
Remember, even though you can make changes to your website overnight, results take time—usually two or three weeks.
If your site is brand new, it will also take a few days for Google to notice and assign it a ranking.
Climbing the ranks
SEO is always important, but launching a new website is the perfect time to start off on the right foot.
Climbing the search rankings is hard work—it takes time and persistence, but it’s essential.
All quality new websites should have basic SEO in place, but where your site lands in the rankings will only become clear after Google has had time to evaluate it—again, usually two or three weeks.
That’s when you can start investing in a strong SEO and SEM strategy.
Final thoughts
Launching a new website is something to be proud of, but it’s just the beginning.
Think of your site like a garden—the most beautiful plants need regular care if you want them to flourish.
Follow the advice in this article and you’ll be on the right track. Trust our professional experience—you’ve got this.