Want to know what the top logo design trends for 2021–2022 will be?
This article is for all you creatives and design enthusiasts out there who are curious about what’s next in the world of logo design and branding in 2022.
We’ve curated a selection of outstanding logo design projects that point the way to the logo trends of 2022.
Whatever the specifics, they all share a common thread: the importance of sticking to good design. That’s why it’s crucial to understand the logo design trends that will shape the coming year.
In this article, we’ll break down the logo design trends for 2022, analyze each one in depth, and showcase three real-world logo examples for every trend.
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Other posts you might like: Best Logos of 2021 – How Much Does a Logo Cost? – How to Create a Standout Logo – Most Creative Logos
Now that introductions are out of the way and everyone’s got a drink in hand, let’s dive in.
Logo Design Trends for 2022
Complex Animations with Intricate Details
One of the first trends we’ll see in logo design for 2022 is the rise of complex animated logos in digital presentations.
As technology advances and devices become more powerful, combined with faster mobile bandwidth, we now have the opportunity to showcase our logos in all their glory.
Expect to see more logos featuring moving parts and intricate details.
The goal of this trend is to grab users’ attention and present a more professional, cutting-edge image.
Of course, this creative technique is best suited for digital platforms—there’s little point in using it for static applications.
Logos Embracing This Trend
ANCIENNE BELGIQUE
Logo design by Verve Studio
The logo above is a perfect example of this creative technique that’s set to be a major logo design trend in 2022. It’s an award-winning logo, taking home Bronze in Branding and Motion Logo at the EDAWARDS.
MELTWATER CHAMPIONS CHESS TOUR
Branding and logo design by SCHJÆRVEN REKLAMEBYRÅ
Another standout example of motion logo design is this branding for the Meltwater Champions Chess Tour. The logo draws clear inspiration from chessboard movements, and both versions execute the concept brilliantly.
This logo has received multiple awards, including Gold in Branding / Motion Logos at the EDAWARDS.
SITIO
Logo design by DEADINBEIRUTE Studio
Our third example of motion logo design comes from creative studio Deadinbeirute. This design is full of movement and energy, earning a Bronze in Branding / Motion Logo at the EDAWARDS.
Where to Use This Logo Design Trend
You’ll find this logo design trend in projects where brands want to add extra value to their core branding and present a fresh, dynamic image. The result? Clients will see you as more professional and forward-thinking.
Tips & Advice
- Use this type of logo only if you’re confident in your animation skills to ensure a high-quality result
- Only apply it if your logo can handle this level of complexity
- The animation should enhance, not replace, a strong static logo design
- Even if you create a motion version, always start with a fully resolved static logo
Playing with Letters
Letter play is one of the fresh logo design trends for 2022.
You can experiment by stacking letters, removing or distorting parts—just don’t lose the core message. Play with negative space or even flip elements.
The key is: the logo must remain legible and retain its essence. This isn’t about random chaos; the design must have purpose.
Logos Embracing This Trend
CUIA
Graphic design by creative studio REBU
This logo design is a standout example of the letter play trend for 2022. Creative studio Rebu crafted this award-winning logo for Cuia, earning LAD Gold in Branding Design.
Notice how this technique adds value to a logo that would otherwise be much simpler and flatter.
AIRCORD CORPORATE IDENTITY
Logo design by communication and graphic design agency SPIN
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