This week we’re kicking off a new series of review articles where we select an interesting project and take a deep dive into its details. To start, we’re focusing on a… corporate identity review—exactly what it sounds like. We pick a corporate identity that’s caught our attention and give it our full focus.
In this series, we’re moving away from our usual format of reviewing three or five projects at a time, and instead, we’re dedicating each article to just one.
I think this is a great way to add value to our blog. There’s only one way to find out how it will be received: by trying it out. I hope you enjoy it, because it’s a fantastic way to get to know a project, its creators, its impact, the awards it’s won, and much more.
So, without further ado, let’s dive into our review of Cargo, London—a corporate identity project that’s taken home several awards.
Interested in having us handle a similar project?
Corporate Identity Review
CARGO
Corporate identity design by the graphic design and communications studio Socrates
The Project
Cargo is an office building located at the heart of London’s Canary Wharf docklands.
After several years, it was time for Cargo to update its corporate identity to better reflect its current position.
To achieve this, they commissioned the design and communications agency Socrates, confident that this creative team would deliver outstanding results.
Socrates developed a fresh brand identity, drawing inspiration from the area’s rich history of trade and transport. Their proposal centers on a vibrant, colorful palette.
The new branding features a mix of iconography, photography, and collage.
“The branding tells a compelling story about a unique and playful lifestyle destination.”
The typography is bold, large, and condensed—traditionally associated with packaging and transport.
Socrates delivered a comprehensive solution, handling every aspect:
Offline corporate materials: flyers, business cards, logo, brand identity—everything, down to the last detail
Website design and development
Creators
The communications agency behind this project is Socrates Communications.
- Amber Rose Seppi – Lead Designer
- Socrates Communication – Design Company
- Oliver Dadak – Project Director
- Harry Northridge – Project Manager
- Olivia Parker – Project Coordinator
This studio is a regular at international design competitions and has received numerous annual awards for creativity and design.
Based in London, Socrates Communication has been making waves for years, shaping the corporate identity and communications of major global brands.
If you’re looking to refresh your corporate identity in a way that’s both contemporary and respectful of your company’s heritage, this agency is especially worth considering. They’re known for their bold and thoughtful approach.
Impact
The result is a comprehensive corporate identity with real character, positioning Cargo as a standout destination in the area.
Cargo is now an integral part of its surroundings—both geographically and in the collective imagination of the community.
This project adds value to the London docklands, helping to establish the area, Cargo, and its neighbors as a cultural and business hub in the city.
Awards
As you know, we only feature top-tier work here, and this project has earned several prestigious awards for design and creativity:
- Gold in Integrated Graphic Design 2022 – Indigo Awards
- Branding Design of the Year 2022 – Indigo Awards
- Gold in Real Estate 2022 – Indigo Awards
- Graphic Design/Colorful Project – DNA Paris
You’ll find related links at the end of this article.
Opinion
In my view, this is one of the best comprehensive corporate identity projects I’ve seen in a long time.
The way they’ve managed to connect the area’s history and activity with a contemporary vision is truly remarkable.
They’ve succeeded in creating a modern image that remains deeply respectful of Cargo’s heritage and traditions.
I also want to highlight the positive impact this has had on such a geographically and culturally significant area.
The way the logo is integrated into such a bold color palette, and the overall conceptualization, is the result of careful, in-depth work long before the final presentation.
The interplay between the branding elements is outstanding, coming together as a truly unique whole.
Links
As promised, we take intellectual property and the work of our colleagues at Socrates Communications very seriously.
https://dna.paris/winner/zoom.php?eid=71-88528-21
https://www.indigoawards.com/winners/4262
https://socratesint.com/#section-our-work/cargo
https://socratesint.com/#section-intro
We’d like to close by congratulating Socrates Communications for their outstanding work and creative contribution.
Interested in having us handle a similar project?
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Disclaimer
This project was not created by our studio.
All images and information included in this article have been sourced from the web.
If the authors notice any inaccuracies, they can contact us through the channels provided on our website.