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We plan and support SEO migrations for websites, ecommerce stores and platforms to protect traffic, rankings, links and technical signals before, during and after the change.
A new website can improve design, technology and conversion, but it can also interrupt years of organic work when URLs, content, links or technical rules that search engines already know disappear. An SEO migration transfers the value of the existing site to the new environment so that a change does not become an avoidable loss of visibility.
We start with an inventory of pages, queries, links, content and assets that matter. We identify URLs with traffic, commercial value or authority, the sections that must be retained and the architecture changes that are actually needed. This creates a mapping between the current and future site based on purpose, not just URL names.
The work is coordinated with design, development, content and business teams. SEO should be involved before the structure is final so that hierarchy, templates, metadata, internal links, filters and requirements are resolved before launch.
Redirects are central to a migration, but they need precise logic. Every valuable URL should point to the closest destination that preserves user intent; entire sections should not be sent to the homepage and redirect chains should be avoided. We also review canonicals, sitemaps, robots directives, structured data, languages, internal links and server responses.
Before launch, we validate the staging environment: navigation, intended indexability, metadata, templates, content, URLs, forms, analytics and key journeys. After launch, we crawl the site, review errors, monitor indexation and compare priority pages against the initial inventory.
A migration does not end on release day. Follow-up confirms that search engines process the change correctly, identifies discrepancies and lets the team resolve issues before they affect organic performance.
We collect URLs, traffic, links, content, templates and technical elements. We decide what to retain, improve or retire, and define specific destinations for pages whose URL or role changes.
We provide requirements for architecture, redirects, indexation, canonicals, sitemaps, metadata, structured data, measurement and content, then test the new environment before launch.
We check responses, redirects, accessibility, links, sitemaps and indexation signals from day one, then monitor traffic and priority URLs in the weeks after launch.
After launch, we compare signals against the previous situation and maintain a clear list of outstanding checks. This makes it easier to identify genuine deviations and address them with defined ownership.
We support coordination with clear checkpoints. Redirects, content and technical requirements remain consistent even when new needs or changes appear during the project.
Key details on methodology, investment and digital project development.
It is the analysis, decision-making and validation process that protects organic visibility when a website changes domain, technology, structure, design, URLs, content or platform.
For significant changes such as a redesign, CMS or domain change, site consolidation, new architecture, international expansion or large-scale URL and content changes.
They are essential, but not enough on their own. Every valuable URL needs a useful equivalent destination, while internal links, canonicals, indexation, sitemaps, content, structured data and performance must also be reviewed.
Careful planning reduces risk, but large changes can still cause temporary fluctuations. Pre-launch work, staging validation and post-launch monitoring allow issues to be found and limited quickly.
We assess their value, traffic, links and relationship to the new site. Some can redirect to the closest alternative; others need controlled retirement. We do not send many unrelated URLs to one generic page.
Yes, and that is the best time. Early SEO involvement avoids costly later decisions such as unnecessary URL changes, incomplete templates, uncontrolled indexable filters or valuable content disappearing in a redesign.
It depends on URL count, technical complexity, integrations and scale of change. The process includes inventory, planning, pre-launch validation, launch and follow-up.
We review responses and redirect chains, crawling, indexation, sitemaps, canonicals, internal links, errors, coverage and the evolution of priority pages and queries.
We review your current situation and define the next step.
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We analyse your context, objectives and digital presence. We define the architecture and key priorities before design begins.
We create the visual identity and organise the content—always focusing on clarity, consistency and an optimal user experience.
We implement the project to high standards of performance and stability and, where needed, ensure integration with other systems.
We continuously monitor, optimise and improve your digital project to support its growth alongside your business.
We will review your current digital situation. We will get in touch to understand your context and jointly assess which areas to analyze, after which we will prepare an audit including key findings and recommendations.
We will analyse how your brand appears in ChatGPT and other AI agents, against which competitors and for which queries. We will contact you to understand the context and define the priority opportunities.
