Corporate identity design for Gemma Pitarch, a specialist in personal development, training, and coaching. The project establishes a visual system that conveys approachability, balance, and personal growth, reflected in both the logo and core brand materials.
The logo is designed with an organic, dynamic composition that embodies growth, transformation, and inner development. Circular geometry and expanding lines reinforce the idea of evolution and balance.
The identity is built around a broad color palette, allowing it to adapt seamlessly to different formats while maintaining consistency. This flexibility ensures it can be applied across a wide range of contexts, always preserving a recognizable and unique presence.
The system is applied to materials such as business cards, prioritizing clarity of information and clean composition. This ensures the professional’s services are communicated directly, strengthening her positioning and credibility.






We review your current situation and define the next step.
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We analyse your context, objectives and digital presence. We define the architecture and key priorities before design begins.
We create the visual identity and organise the content—always focusing on clarity, consistency and an optimal user experience.
We implement the project to high standards of performance and stability and, where needed, ensure integration with other systems.
We continuously monitor, optimise and improve your digital project to support its growth alongside your business.
We will review your current digital situation. We will get in touch to understand your context and jointly assess which areas to analyze, after which we will prepare an audit including key findings and recommendations.