This time, we’re highlighting an outstanding project: the logo design for an Arabic burger restaurant, which has been awarded the Bronze A’ Design Award.
Let’s take a look at the most interesting aspects of this project and add it to our list of this year’s featured works.
Sheikh Al Burguer – Logo Design – Featured Project
by Moataz Mohamed
Project Background
In Arabic culture, the word “sheikh” means “chieftain” or “leader”—the highest honorific, reserved for those who embody gratitude, fairness, humility, and positive leadership.
This positioning allows the brand to stand out in the market through its focus on quality, heritage, and market leadership.
The Design Process
The logo design follows a minimalist approach, using a mustache as the central motif and incorporating it into the restaurant’s brand identity to reflect how the burger should be served.
The main challenge was to ensure the typography complemented the shape of the burger, creating a fresh and modern look that appeals to a broad audience.
All elements of the logo design and brand identity were proposed by the designer to ensure the final result would be consistent with the packaging once produced.
The final project includes:
- Packaging design for the burger takeout box
- Packaging design for the fries
- Design of the restaurant’s wrapping paper
- Bag design for product delivery
About the Designer
Moataz Mohamed’s profile is defined by artistry and intellectual creativity, which shape both his lifestyle and the character of his work.
Award
This project received the Bronze A’ Design Award in the graphic design category for its originality and final execution.
Our Take
We believe this logo design deserves special mention among our featured projects for its ability to combine the simplicity of logo design with a more complex imagotype.
The contrast creates a dialogue between the two elements, rich in both content and form.
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