Poster Design Trends 2022. In this article, we’re getting a bit rebellious as we dive into the “enfant terrible” of graphic design: the poster. It’s one of the fields where design studios and graphic designers push boundaries the most.
And it’s no wonder—poster design has always been rooted in the streets, connecting directly with the public and becoming part of the urban landscape.
Decades after their origins, posters have evolved far beyond their beginnings, embracing new formats and communication channels, yet they still proudly carry that raw, socially-charged spirit.
In this article, we’ll break down the poster design trends for 2022 one by one, so you can better understand and evaluate the posters you’ll see everywhere this year.
We’re sure this guide will also serve as inspiration, so don’t miss our journey through the poster design trends of 2022—let’s get started.
Code Barcelona has spent the past year researching design and creativity, so rest assured, this article is packed with countless hours of dedicated work.
We’ll explore each trend in depth: what it’s about, its key features, practical tips, and plenty of real-world examples.
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Poster Design Trends for 2021
Diversity, Social Commentary, and the Environment
The first of the 2022 poster design trends we’ll discuss is the use of social commentary—part of a global movement that’s also being embraced commercially, and one you’ll see reflected in poster designs throughout 2022.
By social commentary, we mean themes like diversity—whether sexual, racial, mental health, or functional diversity, among others.
Society is calling for a shift in perspective, and brands know they can’t afford to be left behind.
Brands are aware they need to respond to these demands to stay relevant, and they know a misstep could alienate them from an increasingly eclectic society.
Ignoring this could earn them a label that’s hard to shake off.
So, in 2022, one of the key poster design trends will be inclusivity in all its forms: from model selection and color palettes to tone of voice, campaign boldness, and topics that not long ago would have been taboo for both brands and society.
Examples
Below you’ll find a selection of examples showcasing this 2022 poster design trend in action.
References
Chief & NWHM Glass Ceiling Breaker – Kamala Harris
Winner of:
- D&AD Awards Graphite Pencil in Press & Outdoor / Tactical Poster Adverts / 2021
- D&AD Awards Graphite Pencil in PR / Events & Stunts
- D&AD Awards Wood Pencil / Illustration / Environmental
- D&AD Awards / Art Direction / Experiential
- D&AD Awards / Experiential / Public Spaces
by BBH New York
Domestic and child violence collection
Winner of:
LAD Silver 2021 in Illustration and Poster Design
by Alessandra Alves Cota
Leia Ficção Científica!
Winner of:
LAD Silver 2021 in Illustration and Poster Design
by Paula Cruz
Diversity – Body Positive Collection
Winner of:
LAD Bronze 2021 in Illustration and Poster Design
by Alessandra Alves Cota
No es mi presidente
Winner of:
LAD Bronze in Graphic Design and Poster Design
by Alexandro Valcarcel
O amor LGBTQIA+ é lindo
Project pending reference
Already Wrapped
Winner of:
C2A Creative Communication Awards in Print Campaigns / Advertising
by Boots Road Group Studio and Lynne Weatherman designer
ONS poster
Project pending reference
The Gender Poster
Winner of:
D&AD Awards 2021 Graphite Pencil in Graphic Design / Posters / 2021
by Leo Burnett Toronto
McDonald’s – Field
Winner of:
D&AD Awards 2021 Shortlist / Graphic Design / Posters / 2021
by TBWA
Homeroom Single
Winner of:
D&AD Awards 2021 Wood Pencil / Graphic Design / Posters / 2021
by Mucho
Amnesty International – Write for Rights
by Owen Gent
http://www.owengent.com/#/editorial-illustration-2021/
The Jane Goodall Institute
https://janegoodall.ca/join-us/campaign/
F’real, Alternate F’reality
Winner of:
C2A Creative Communication Award Social Media Campaigns / Advertising
by Demonstrate
Queersicht LGBTI Filmfestival
Winner of:
EDAwards Branding / Printed Identity Applications
by Heyday Konzeption und Gestaltung
Revide – 30 anos da ADG Brasil
Winner of:
LAD Silver 2021 in Graphic Design and Poster Design
by Johnny Brito