On our journey to uncover the latest design trends, today it’s time to focus on posters. In this article, we’ll explore the top poster design trends for 2020.
Posters are one of the oldest and most widely used tools in advertising. From the classic “wanted” posters of the Wild West to the flyer for the next trap concert you’re planning to see this Saturday—posters are everywhere.
As usual, we’re taking a look at what’s trending in poster design for 2020. That way, you can kick off the new year full of inspiration and with a clear view of what’s coming around the bend.
Poster Design Trends for 2020
Semi-Realistic Textures
We’ve already covered this trend in our post on graphic design trends for 2020. It’s all about creating backgrounds with semi-realistic textures—think mixed paints, marble, textured gradients, and more.
This year, expect to see a strong emphasis on organic, blended paint effects.
Examples
Here are some examples showcasing this trend in poster design.
Polygons, Vectors & Illustration
Like the previous trend, this is another we’ve discussed in our graphic design trends for 2020. Still, it’s always helpful to see how it plays out in the context of poster design.
Expect to see plenty of polygons and both hand-drawn and vector illustrations dominating poster design in 2020. With the right color palette, you can create a poster that’s bold and impossible to ignore.
Examples
Let’s look at some perfect examples of this trend—illustrations, polygons, and lots of vectors.
Big Typos
This poster trend, led by the design created for trap artist Yung Beef, is one of those timeless classics in the design world.
Oversized, bold, and unapologetic typography. That’s all you need to create a poster that makes a statement.
Examples
As you’d expect, here are some examples that showcase this trend in action.
Chrome & Neon Colors
Chrome finishes and neon colors give your poster serious visual impact. Neon and chrome are eye-catching and almost impossible to ignore. Maybe it’s just that we all love a bit of shine.
Examples
A few examples of this trend in poster design.
Duotone
Duotone is all about working with a palette of two contrasting colors. The result is a striking, visually magical aesthetic.
Examples
Here are some examples of duotone in action. Take note—this technique can produce truly stunning visuals.
Grunge & Glitch
Breaking the rules and patterns, raw emotion and attitude—grunge and glitch styles are as striking as they are unique.
In short, grunge and glitch are about tearing up the rulebook: distortion, sliced typography, and whatever else you can imagine. The only rule? There are no rules.
Examples
Here are some posters in this category that are sure to leave an impression.
3D Objects & Structure
3D design has been gaining momentum in recent years.
With 3D, you can experiment with textures and forms—even creating abstract or impossible shapes.
Examples
Here are some standout examples of this trend, masterfully executed by top designers.
Summary for the Lazy (and Conclusions)
- Use semi-realistic textures—think textured gradients, blended paint, marble, and more.
- Polygons, vectors, and illustration—everything you need to give your poster personality.
- Go big with your typography. The bolder, the better. It’s a guaranteed attention-grabber.
- Chrome and neon colors—if you want to catch the human eye, this is the trend to follow.
- Duotone. Two contrasting colors for maximum impact.
- Grunge & Glitch. Embrace chaos. The only rule is: there are no rules.
- 3D, sculpture, and texture. These elements can make your poster truly unique.
Image Sources
https://www.behance.net/gallery/53872787/Nowhere-festival
https://www.behance.net/gallery/72760463/Imagination-Machine
Disclaimer
It’s common for people to point out, “But this trend was already around last year and the year before.” And yes, some trends have been in use for a while and will continue to be for some time. If you’re already immersed in the world of poster design, you might be familiar with many of these. But for those new to the field, knowing the key trends and resources can be incredibly helpful for creating posters that feel fresh and current.