Entrevista a Carles Sala de Bulldog Studio

We’re launching a new article format on the Code Barcelona blog: interviews with graphic design studios and creatives who have stood out for projects that deserve recognition for their creativity and originality.

This time, we visited our friends at Bulldog Studio and their bossman Carles Sala to talk about the packaging project for Maset Plana.

Interview with Carles Sala of Bulldog Studio: a creative with real bite

Code: Hi Carles! For those who don’t know you, could you tell us a bit about yourself and Bulldog Studio?

I’m good, thanks!
I’m from Barcelona. I’m not a millennial or Gen Z or anything—I was born in December ‘79, so I’m in a bit of an identity limbo. That meant I just missed military service, caught the education reform, and did the new ESO system. Like most 13-year-olds, I had no idea what I wanted to be, so I tried a few things before landing in graphic design. I studied architecture and drafting, but thanks to a friend and my then-girlfriend, I was encouraged to give design a shot.
It all followed a pretty logical path: study, internships, studio work, agencies, big companies—then you realize you want to do something for yourself. I worked at advertising agencies, McCann, a print shop (which, by the way, taught me a ton), and more.
And Bulldog? Well, I had an English Bulldog and needed a name for the studio, so I didn’t think twice 😉

Code: Now that we know a bit about you, can you walk us through the design process for Maset Plana?

Maset Plana is a small winery in Empordà. They never really had a clear identity—they used to sell a bit of everything to everyone (in bulk). Julià, the heir, decided to focus on quality over quantity.
It was obvious they needed a strong identity and an upgrade for their portfolio, so we created Pere de Novas, their flagship wine. It’s a Monastrell, typical of the region, and a sweet wine—perfect for sunsets and long after-dinner conversations.

Code: The result is stunning—such a unique packaging design. What materials did you use? Was it hard to source them? How did you pull it off?

The creative process was tough—we had very little time, a tight deadline, and a big project ahead. Custom bottle, screen printing on glass, labels… plus coordinating suppliers and schedules.
We usually work with a particular printer, but this time we couldn’t, because the front label has a label-on-label effect—something very rare and highly technical. So we teamed up with Rotas, who know exactly how to handle this.
The rest? Natural cotton pulp paper, minimal ink, lots of finishing touches and… et voilà!

Code: And to wrap up, one last question. I see a lot of your standout work is in the wine sector—does that mean you specialize in that market?

We specialize in packaging and branding. We take on any graphic design project (CMYK Lovers), and yes, we’ve been doing really well in wine—but also in gourmet and FMCG projects in general.

Code: Thanks for your time, Carles. Keep up the great and creative work! Want to learn more about Carles and Bulldog Studio?

www.bulldogstudio.es
https://www.instagram.com/studiobulldog/
https://www.linkedin.com/in/carles-sala-081b27a/
https://www.facebook.com/studiobulldog/
https://twitter.com/StudioBulldog

You might also enjoy our interview with…..(open the surprise!)

Our site uses cookies to collect information about your device and browsing activity. We use this data to improve the site, ensure security and deliver personalized content. You can manage your cookie preferences by clicking here.

Accept cookies Configure Decline cookies

Basic cookie information

This website uses cookies and/or similar technologies that store and retrieve information when you browse. In general, these technologies can serve very different purposes, such as, for example, recognizing you as a user, obtaining information about your browsing habits or personalizing the way in which the content is displayed. The specific uses we make of these technologies are described below. By default, all cookies are disabled, except for technical ones, which are necessary for the website to function. If you wish to obtain more information or exercise your data protection rights, you can consult our Política de cookies".

Accept cookies Configure

Technical cookies needed Always active

Technical cookies are strictly necessary for our website to work and for you to navigate through it. These types of cookies are those that, for example, allow us to identify you, give you access to certain restricted parts of the page if necessary, or remember different options or services already selected by you, such as your privacy preferences. Therefore, they are activated by default, your authorization is not necessary.rnThrough the configuration of your browser, you can block or alert the presence of this type of cookies, although such blocking will affect the proper functioning of the different functionalities of our website.

Cookies de análisis

Las cookies de análisis son las utilizadas para llevar a cabo el análisis anónimo del comportamiento de los usuarios de la web y que permiten medir la actividad del usuario y elaborar perfiles de navegación con el fin objetivo de mejorar los sitios web.

Confirm preferences

Interview with Carles Sala from Bulldog Studio, a Creative with Real Bite

Interview with Carles Sala of Bulldog Studio: a creative with real bite

Code: Hi Carles! For those who don’t know you, could you tell us a bit about yourself and Bulldog Studio?

Code: Now that we know a bit about you, can you walk us through the design process for Maset Plana?

Code: The result is stunning—such a unique packaging design. What materials did you use? Was it hard to source them? How did you pull it off?

Code: And to wrap up, one last question. I see a lot of your standout work is in the wine sector—does that mean you specialize in that market?

Code: Thanks for your time, Carles. Keep up the great and creative work! Want to learn more about Carles and Bulldog Studio?

Tell us
your project

Interview with Carles Sala from Bulldog Studio, a Creative with Real Bite

Interview with Carles Sala of Bulldog Studio: a creative with real bite

Code: Hi Carles! For those who don’t know you, could you tell us a bit about yourself and Bulldog Studio?

Code: Now that we know a bit about you, can you walk us through the design process for Maset Plana?

Code: The result is stunning—such a unique packaging design. What materials did you use? Was it hard to source them? How did you pull it off?

Code: And to wrap up, one last question. I see a lot of your standout work is in the wine sector—does that mean you specialize in that market?

Code: Thanks for your time, Carles. Keep up the great and creative work! Want to learn more about Carles and Bulldog Studio?

Tell us your project

Tell us
your project