Let’s go out to eat.
We’ve selected the five most outstanding examples of restaurant brand identity right now and brought them together here for us to review and analyze.
In this roundup, you’ll see how restaurant branding is crafted—combining classic branding elements with the unique design features every restaurant needs.
Let’s dive into these five inspiring case studies.

Branding and graphic design by the creative studio Ele&Uve for the healthy food restaurant Naked
This restaurant’s menu and brand image are built around healthy, real food—no sugar, no fats, no additives.
With this goal—and challenge—in mind, the creative team delivered a brand concept that’s natural, a bit cheeky, and distinctly organic.
The branding studio handled the naming process—naked—and from this concept and name, developed all the elements that make up the restaurant’s brand identity.
There’s a clever play on the double meaning in the visuals, using blurred images to highlight the naturalness and “nakedness” of their products.
Project scope included:
Take another look at the images and judge for yourself the impact of this restaurant brand identity project.
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Advertising campaign created by the creative and advertising studio Continuo Studio for Every Kiwi Vote Counts
We’ve just seen a brand identity that’s deeply conceptual, rich in symbolism and meaning—not for the faint of heart.
The restaurant’s name is inspired by the astronomical phenomenon called “analemma,” which describes the shifting position of the moon throughout the year, forming an infinity symbol.
Analemma, Ana Elena… Malena!
The aim was to convey that the restaurant is a place of infinite possibilities, shaped by the moment, the company, and your own experience.
Project scope included:
The result is a brand identity that’s personal, avant-garde, and elegant. Take a look.
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