We’re taking a look at the standout project of the month: the corporate identity created for Jungle Society by the graphic design studio WeWantMore, specialists in brand identity.
This vibrant project caught our eye for many reasons—let’s dive in and see why!
Jungle Society – Corporate Identity
Project Background
Jungle Society is a luxury swimwear and bikini brand. Its founder, Amanda, wanted to convey that her pieces are designed for women of all shapes and sizes, anywhere in the world.
That vision inspired the creation of a colorful brand identity that celebrates the planet’s cultural diversity.
Project Description
The color palette centers on two main shades—royal blue and gold—paired with four bold accent colors inspired by tropical flowers and fruits.
These elements are combined at random, resulting in a diverse array of visuals, just like the women the brand represents.
Premium materials and meticulous finishing touches reinforce the brand’s luxurious feel and attention to detail.
Project Elements
The corporate identity includes packaging, bags, tags, business cards, wrapping, and more.
Challenges and Solutions
The main challenge for WeWantMore was to strike the perfect balance: crafting a luxurious image that also captured the vibrant, multicultural, tropical spirit of the swimwear brand.
Merging luxury with a tropical vibe meant breaking away from clichés and taking bold creative risks.
About the Creators
As mentioned above, the team behind this brand and identity project is the Belgian graphic design studio WeWantMore.
They specialize in brand creation and their core philosophy is to always exceed client expectations, consistently raising the bar and delivering results that go above and beyond the brief.
They understand that clients often know what they want, but as non-creatives, their vision may be limited—so WeWantMore pushes boundaries to deliver exceptional outcomes. A great approach!
Award
Jungle Society’s corporate identity project was recently honored with the A’ Design Award in the 2018–2019 Graphic and Visual Communication Design category.
Opinion
I believe this is a truly inspiring project that has successfully achieved its goals without losing sight of the essence of graphic and visual communication design.
It’s colorful, eye-catching, and inclusive—what more could you ask for?
Congratulations to the graphic design studio behind this outstanding brand identity project.
Useful Links
www.competition.adesignaward.com