This month, we’re highlighting a truly outstanding project: the best corporate identity design of April 2019.
Presenting the branding design for Dimdimsum, a Taipei-based restaurant.
Best Corporate Identity Design of April
Let’s start with a brief overview of the branding project.
Description
As mentioned, Dimdimsum is a dim sum shop and restaurant located in Taipei.
Dim sum is a type of Cantonese fast food typically served with tea and enjoyed from early morning to late afternoon. With thousands of varieties, it’s often compared to Spanish tapas.
The creative team at Tu Design Office was responsible for the new brand identity, and their work deserves high praise.
Details
The creative studio handled every aspect of Dimdimsum’s brand identity, including:
- Logo design
- Signage design
- Graphic assets
- Restaurant menu design
- Business cards
- Interior signage
- Napkin design
- Placemat design
- Creation of the main character, Kung Fu Master Pig
In short, a truly comprehensive branding package.
Results
As you can see from the project images, the result is a seamless blend of traditional art and contemporary design techniques.
The typography evokes the vibrant chaos of Hong Kong’s streets and the spirit of Kung Fu.
One of the restaurant’s specialties is the Pig Bun, a pork-based dish. This inspired the creation of the “Kung Fu Master Pig”—a character that embodies the restaurant’s culinary skill and playful personality.
The branding project has also received several INDIGO 2019 awards:
- Gold in Branding
- Gold in Typography
- Silver in Illustration
- Bronze in Logo
Conclusions
Month after month, Code Barcelona brings you the world’s best design projects, offering a window into the unique approaches and creative perspectives of designers everywhere.
It’s an invaluable source of inspiration for all of us.
The Dimdimsum visual identity and branding project stands out for its exceptional quality and attention to detail. Let’s give a round of applause to the studio behind this remarkable work.