Brand identity redesign for a company specializing in sequestering and chelating agents. The existing logo was reimagined with a more technical approach, enhancing legibility, scalability, and alignment with its industrial context.
The original idea of chemical “sequestration” is preserved, but reinterpreted through a more controlled geometric language. Two symmetrical shapes symbolize the process of capturing and separating matter.
The symbol is built on clear axes and balanced proportions, removing unnecessary complexity to ensure a precise, technical interpretation.
The logo offers a second interpretation: when rotated, it reveals a chemistry flask. This conceptual layer strengthens the connection to the field without relying on obvious elements.
We assess your current situation and outline the next steps.
Contact now
We assess your company’s context, objectives, and digital presence. Before starting the design phase, we define the core architecture and set key priorities.
We craft your visual identity and structure your content, always prioritizing clarity, consistency, and an outstanding user experience.
We implement your project to the highest standards of performance and stability, ensuring seamless integration with other systems whenever required.
We continuously monitor, optimize, and enhance your digital project to drive its growth alongside your business.
We will review your current digital situation. We will get in touch to understand your context and jointly assess which areas to analyze, after which we will prepare an audit including key findings and recommendations.