After a series of articles exploring what the coming year has in store, it’s time to dive into the logo trends for 2019—the key directions in logo design for 2019.
Every design sector and discipline has its own unique characteristics.
Have you checked out our post on graphic design trends for 2019?
Understanding which traits are shared across industries and which are exclusive is essential knowledge for any skilled graphic designer looking to thrive and succeed.
In this article, I’ll shed some light on the essential insights and reveal what’s shaping the logo trends for 2019.
Exploring the logo trends of 2019
Function over form
For a while, a great logo was all about strong graphic design—the visual aspect took center stage, often at the expense of the message and functionality.
But the real logo design trend for 2019 is all about creating logos that prioritize simplicity and usability above all else.
What matters most is that the logo is memorable for consumers and communicates as much as possible in a clear, straightforward way.
Major brands are leading the charge with this logo design trend for 2019, as they can afford to move away from highly personalized, individualistic logo design.
The color explosion
If you’ve been following our recent articles on design trends, you’ll know that color is making a bold comeback.
For those new to this, let me fill you in.
One of the standout logo trends for 2019 is the unapologetic use of bold, saturated, and vibrant colors.
This shift is inspired by the growing influence of late 20th-century pop culture.
When it comes to great logo design, expect to see this trend especially in entertainment-related sectors.
The overlay effect
Bright, overlapping shapes will be everywhere next year, becoming a hallmark of logo trends for 2019.
The visual trick here is that the overlap creates a third shape, with a new color formed by blending the two originals.
This effect is designed to capture attention and is especially well-suited for companies in the economic and tech sectors.
Typography play
Another major design trend for the coming year is the creative use—and even overuse—of typography, which is also making its way into logo design.
Next year, anything goes with type. Designers will have free rein to experiment, letting their creativity run wild as they design with typography in any way they see fit.
Expect playful approaches to shapes, alignment, letter swapping, and whatever else comes to mind.
Shapes and colors
It’s well established that bold colors are a design trend for 2019, not just in logo design but across nearly every creative field.
For a while, we’ll be seeing logo designs featuring vibrant colors.
The skillful combination of complex colors and geometric designs will set modern companies apart—so when you see a logo like this, you’ll know who you’re dealing with.
Have you checked out our post on graphic design trends for 2019?
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The classic transformation
This is one of the most intriguing logo trends for 2019 we’ll see.
Until now, we’ve seen logo designs rooted in classic concepts—either for brands aiming to convey quality and elegance, or those wanting to stand out with a traditional personality.
Now, one of the logo design trends for 2019 is the fusion of classic logo designs with modern, purely graphic elements.
This type of logo is perfect for companies looking to highlight their innovative side while maintaining a classic foundation.
Typography as building blocks
Following on from the previous trend of “playing with type,” another logo trend for 2019 is constructing logos entirely from typography.
Here, we’re talking about logo designs where the letters themselves are built in unconventional ways, moving beyond the standard letter-by-letter approach.
Simple shapes, simple geometry
As mentioned earlier, one of the key logo trends for 2019 is prioritizing the message over the design itself.
As a result, we’ll see logo designs based on simple shapes, aiming to communicate as much as possible with minimal design.
This approach to logo design is geared toward companies with a broad target audience.
Conclusions:
Now that we’ve covered all the key points, it’s time to sum up.
Overall, the logo trends for 2019 are largely about simplicity in design and the use of bold, vibrant colors.
Typography is making its presence felt across all areas of graphic design, earning a spot in every 2019 trend roundup.
It’s a great time for typography, which is reclaiming its rightful place at the top of graphic design, taking on a life of its own beyond just conveying meaning.
We’ll have to wait and see how these logo trends play out in real-world applications over the coming year.