We set out to find the best logo design of the month, reviewing hundreds of references and all kinds of logos along the way. We’ve seen outstanding quality and creativity in this key element of a company’s identity.
As a cornerstone of branding, a company’s logo is one of the most challenging elements to get right—a high-level creative exercise that must capture and distill so much meaning into such a small space, and for such a long lifespan.
For this article, we’ve selected three particularly noteworthy examples. Each shares a common thread and could easily be considered among the best logo designs in recent years.
Best Logo Design
XINGHAI CONCERT HALL
Logo design by creative studio Jianyi Design
Built in 1998, Xinghai Concert Hall is the most prestigious concert venue in Guangzhou province, renowned for its spectacular architecture.
As you can see in the logo, the design draws inspiration from the building’s architecture, distilling its essence to create one of today’s standout logos.
This logo stands out for its dynamism and its ability to encapsulate so many aspects of music and the concert hall experience.
Notice how, beyond echoing the exterior shape of the hall, the design also evokes the movement of a conductor’s baton and the sweeping curves that define a concert hall’s interior.
Tips for creating the best logo design
Before you start designing a logo, it’s crucial to gather all relevant project information as a first step.
- The history of the place, company, or activity.
- Past trajectory or future vision.
- All elements already part of the brand identity.
- Talk to everyone involved in the project or who commissioned it, listen carefully, and take notes if needed.
Project highlights
The hall is named after Xian Xinghai, a renowned Chinese composer born in Guangzhou.
It comprises three main areas: a 1,500-seat symphony hall, a chamber music hall, and a music materials hall.
The venue has hosted world-class musicians and ensembles, including the London Symphony Orchestra, Philadelphia Orchestra, Russian National Orchestra, Munich Philharmonic, BBC Symphony Orchestra, Vladimir Ashkenazy, Itzhak Perlman, Anne-Sophie Mutter, Lorin Maazel, Mischa Maisky, Yo-Yo Ma, Lang Lang, and Yundi Li.
The project has received:
- iF Design Award in the Corporate Identity / Branding category
- iF Design Award in the Communication category
Unfortunately, we weren’t able to find contact information for the designer—a common challenge with creative profiles from Asian countries.
Nevertheless, we extend our heartfelt congratulations for such a brilliantly executed and creatively powerful project, truly deserving of its place in our search for the best logo design.
Interested in a similar project? Let’s talk.
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WU COFFEE
Logo design by creative studio Jianyi Design
In the fast-paced development of China, urban dwellers are constantly on the move, year after year, sometimes forgetting to truly connect.
WU is a coffee shop chain located in urban business districts.
The brand’s logo features a curve representing the Chinese character WU (無).
The idea is for “Wu” to become a bridge that brings people together, encouraging them to sit down and talk—even if they’ve never met before.
Tips for creating the best logo design
A successful logo is one that distills all the information gathered into a highly synthesized element—achieving the most with the least.
Project highlights
The project has received:
- iF Design Award in the Communication category
- iF Design Award in the Product and Service Branding category
Our sincere congratulations to graphic designer Jianyi Design for this outstanding logo design.
Want to learn more about the creator? Click here
Interested in a similar project? Let’s talk.
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SP50 BORN INTEGRATED
Logo design by creative studio Service Plan
How can the theme of integration become the central focus of an anniversary, engaging 4,317 employees across 24 locations worldwide, along with partners and friends of the company?
The creative agency developed the SP50 logo as a tribute to the original 1970s logo, then rolled it out across all communication formats and channels.
The result is an outstanding, dynamic, and forward-thinking logo.
Tips for finding the best logo design
Once your logo design has been finalized and successfully passed all review rounds, it’s time to present it in engaging formats. Don’t just deliver a static logo—put together a creative video presentation to showcase your work.
Project highlights
In 2020, Europe’s largest partner-led agency group celebrated its 50th anniversary.
When the agency was founded in 1970, the so-called “Service Plan” represented a visionary approach: integrated, holistic communication solutions.
The project has received:
Our sincere congratulations to the L3 Branding design studio for this outstanding food packaging design.
Want to see the full project? Click here
Interested in a similar project? Let’s talk.
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Our conclusions
We’ve done our best to credit all references. Despite our efforts, some could not be linked to their creators due to a lack of available information.
Code Barcelona is neither the owner nor the creator of any of these references and presents them here for informational purposes only.