I’d like to highlight a project that truly deserves its own dedicated article: the best corporate identity creation of March 2019.
The project in question is the corporate identity design for Fizz, a modern, fresh, and dynamic telecom company.
Best Corporate Identity Creation of March 2019
Let’s start from the beginning with a project overview.
Description
Fizz is a Canadian telecom operator, so for now we won’t get to see it firsthand in our country. Still, that’s no reason to overlook such a bold and straightforward project.
The corporate identity was developed by the brilliant team at Ogilvy Montreal.
Objectives
Looking at the final result, it’s clear there were several challenges to overcome.
First, they needed to capture the attention of consumers—especially younger people willing to try a new telecom provider.
Second, they had to surpass the typical customer experience associated with this kind of service.
Finally, the goal was to create a corporate identity with global appeal, one that would go beyond the borders of its home country.
Now that we’ve covered the project’s objectives, it’s time to dive into the project itself: the best corporate identity creation of March 2019.
Result
The outcome is a campaign that feels fresh and contemporary, designed for a bold, confident audience.
Vibrant colors and a corporate identity that’s as modern as it is cutting-edge.
Striking, personal visuals that the target audience will instantly relate to.
Both the logo and the corporate identity design are executed to perfection—more than worthy of being featured as the best corporate identity of 2019.
Conclusions:
As we can see, a company’s corporate identity is always a golden opportunity to analyze an outstanding project.
The best corporate identity creation of March 2019 is a showcase of creativity and cutting-edge design.
Fizz’s corporate identity ticks all the boxes for award-winning brand identity design and branding: it’s fresh, modern, and innovative. Combined with a spot-on marketing strategy, it delivers exceptional results.