This week, I’m bringing you a fun and fascinating article. We’re on the hunt for the best advertising campaign out there right now.
A key factor in getting noticed—and getting customers—is having great advertising.
Advertising campaigns are essential marketing tools that help people discover who we are, what we do, and what we offer.
A well-executed campaign is an investment, yes, but when done right and through the right channels, it delivers an impressive return.
We’ve put together a showcase of the top advertising campaigns and rounded them up in this article, as we search for the best advertising campaign of the moment.
The Best Advertising Campaign
MEDDLE IN THE NEW ZEALAND ELECTION
Ad campaign created by the creative agency Special Group New Zealand for Every Kiwi Vote Counts
Did you know nearly a million New Zealanders live abroad, but only 1 in 10 voted in the last national election? That was news to us.
To address this democratic gap, the non-partisan group Every Kiwi Vote Counts commissioned a bold marketing campaign to raise awareness among expat Kiwis about the importance of their vote—enlisting the help of an influencer to get the message across.
A high-impact campaign that drove a 42% increase in overseas votes and picked up several awards along the way.
Click here to view the full project
DONATION DOLLAR
Campaign concept and design by Saatchi & Saatchi Australia for The Royal Australian Mint
The rise of digital payments has transformed society—especially in developed countries—where physical cash is rapidly disappearing.
As a result, many nonprofits are seeing a sharp decline in donations.
This advertising campaign supports a truly innovative initiative: the world’s first legal tender coin designed specifically to be donated, not spent.
In Australia, the home of this campaign, 25 million of these coins were minted to be passed on again and again, creating a cycle of giving for generations.
A multi-award-winning campaign that took home 8 D&AD awards in categories such as:
- Yellow Pencil / Direct / Innovation / 2021
- Yellow Pencil / Media / Direct
- Yellow Pencil / Experiential / Community
- Graphite Pencil / Impact / Initiatives / Nonprofits
- Graphite Pencil / Direct / Press & Outdoor
- Graphite Pencil / Direct / Product & Service
- Wood Pencil / Impact / Design / Nonprofits
- Wood Pencil / Product Design / Everyday Consumer Products
Click here to view the full project
LIFE BELOW WATER
Campaign and video ads by Goodby Silverstein & Partners for Google / United Nations / Tribeca Enterprises
Aiming to raise awareness of the United Nations’ Sustainable Development Goals, this video ad series delivers a powerful message.
The videos feature outstanding narration—voiced by Morgan Freeman, no less—and top-notch production values.
It’s no surprise this marketing campaign has picked up several awards, including 2 D&AD honors:
- Wood Pencil / Film / Social Commercials Over 30 Seconds / 2021
- Shortlist / Writing for Advertising / Film
Click here to view the full project
POSTER CAMPAIGN PLEIN THEATER 2020
Poster and video design by Studio Matusiak for Plein Theater Amsterdam
This series of advertising posters was created to help Plein Theater in Amsterdam connect with the city’s younger audience.
The posters were displayed throughout the city—not just as advertising, but as works of art in their own right.
This poster campaign has earned, among other accolades, a European Design Award:
- Gold in the Promotion and Posters category
Click here to view the full project
Interested in projects like these? We have delivered excellent results in this sector.
PIZZA HUT x IKEA SÄVA
Graphic design, packaging, and bottle design by Omdesign
This advertising campaign brought together two global giants in a creative collaboration.
The result? Pizza Hut’s new pizza topped with IKEA’s iconic meatballs.
The launch was backed by a powerful ad campaign—including a round table built into every pizza box.
This highly successful campaign exceeded initial sales forecasts by 86%, making it a must-see in our search for the best advertising campaign right now.
And if that’s not enough, it also won 4 D&AD awards:
- Wood Pencil / Direct / Direct Mail / 2021
- Shortlist / Direct / Product & Service
- Shortlist / PR / Product Launch
- Shortlist / Graphic Design / Direct Mail
Click here to view the full project