We continue our weekly featured projects with the branding design for Hotel Hart, which was recently awarded Gold in Branding at the 2019 Indigo Awards.
Let’s take a closer look at the key aspects of this project to understand the details behind this branding creation.
Hotel Hart Branding: Featured Project
by bdworkshops co. ltd.
Project Background
The Hotel Hart branding project was developed to convey a modern and elegant image for a business offering affordable rooms. The branding needed to reflect all these qualities.
The challenge was to make the rooms as comfortable and inviting as possible, while creating a strong contrast with the urban surroundings of the hotel.
With a contemporary design, the team developed a logo that is classic, minimalist, and bold, reinforcing the entire branding image for Hotel Hart.
Graphic Project
The branding for this project involved creating the complete corporate identity for Hart Hotel.
- Logo design
- Interior design
- Business card design
- Stationery design
- Signage design
All elements were developed following the same graphic line to ensure a cohesive and unified branding experience.
The design is based on the contrast between the refined atmosphere of a hotel and a rustic visual concept. The branding elements use robust, organic materials to create a sense of warmth and approachability.
Iron and wood were chosen as the primary materials for the branding elements at Hotel Hart.
About the Creators
This project was created by:
- Clement Young, Design Director
The design team included:
- Elvey Tong
- Candy Chow
- Polo Tam
The advertising and branding agency behind the project:
- Bdworkshop co. ltd., HK, a creative agency founded in 2003 specializing in graphic design and multimedia design.
Award
This project received the Gold in Branding at the 2019 Indigo Awards.
Our Take
In our view, the most remarkable aspect of this branding project is the use of organic materials like oxidized iron and wood, which create a striking contrast with the urban elements outside the hotel. This approach immerses guests in a unique experience as soon as they enter their room.
From the hotel window, guests enjoy fantastic views of the city from their own stylish and tranquil retreat.