Want to see five examples of beverage packaging? Stick around and read on.
After spending last week hopping from restaurant to restaurant, sampling their food and checking out their brand identities, I realized that drinks are an essential part of any meal. That’s why in this article, I’ve put together a showcase of some standout beverage packaging and branding projects across different categories.
As always, I’ll use these examples to discuss each project and share some tips for creating these gems of design and creativity.
One of the biggest challenges for small beverage producers and distributors is reaching the consumer. Major brands have huge budgets for advertising, distribution, and price competition. But naturally, small producers want their place too, so they focus on meticulous production and a distinctive, personal image.
Let’s take a look at these examples of beverage packaging.
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Beverage Packaging Examples
CAVALIERI DEL GARDA
Brand identity and packaging design by Carosello Lab
This is a truly elegant design, where the vineyard’s brand itself serves as the logo, resulting in a bold and iconic visual identity.
The concentric squares are an abstract representation of the balance between land, people, and wine.
Modern art references throughout the design evoke the geological features of the Garda region.
The result is a packaging and branding concept that’s elegant, timeless, and full of character.
One of the best beverage packaging examples we’ve seen in recent months.
Tips for creating beverage packaging
Branding and packaging for a wine bottle are crucial—so much so that in the past five years, we’ve seen growing awareness around their importance.
The emergence of many new vineyards has led them to compete with established producers by making the smart choice to invest in a strong, distinctive brand identity.
A wine brand’s image and packaging are essential for standing out on store shelves and dining tables—quality production is a given, but image is what sets them apart.
Project highlights
The subject of this project, Cavaliere del Garda, is a vineyard located on the southern shore of Lake Garda in Italy.
Their wines are crafted from carefully selected grapes that capture the unique and rich flavors of the Lugana and Valtènesi regions.
This is a project by Fabio Contato, renowned for his work and passion for Garda wines.
The main concepts behind the packaging and brand identity are: Land, People, and Wine.
If you’d like, you can view the full project here
Interested in having us handle a similar project?
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HONEST RUM
Branding and packaging design by graphic designer Blake Scott
Honest Rum set out to break away from the usual rum stereotypes, opting for a bold and unconventional brand image.
The goal was to reach a broader audience beyond the traditional rum drinker.
The result is a stunning rum bottle that evokes nostalgia, reveals the liquid inside, and features a minimalist, elegant, and personal label.
One of the best examples of alcoholic beverage branding to inspire you.
An award-winning example of alcoholic beverage branding:
- Best Design Awards: Gold in Packaging Boutique
- Best Design Awards: Silver in Small Brand Identity
- Featured on Packaging of the World
One of the best hotel branding examples we’ve seen in recent months.
Tips for developing an alcoholic beverage brand identity
If you want to reach a new consumer niche and win over customers from your competitors, it’s crucial that your image stands out from the rest.
The food and beverage sector is fiercely competitive, and the only way to carve out a space is to offer a quality product—but above all, to have an attractive image.
Let’s be honest: quality matters, but appearance is everything.
If your branding is elegant and unique, you’ll attract a certain type of consumer and can set a fair price for your product.
Project highlights
Honest Rum is certified “Plastic Free” by A Plastic Planet and has achieved Zero Carbon Certification with Ekos.
This rum is produced in New Zealand by a company based in Auckland.
If you’d like, you can view the full project here
Interested in having us handle a similar project?
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VEIL
Branding, packaging, and product design by Volta
A design that plays with mystery and elegance, featuring a very special box that’s central to the packaging concept for this port wine.
An award-winning packaging design:
- Clube dos Criativos 2021 / Gold – Craft
- Clube dos Criativos 2021 / Silver – Packaging
- Clube dos Criativos 2021 / Bronze – Naming
- ADCE Awards 2021 / Bronze – Packaging
One of the best hotel branding examples we’ve seen in recent months.
Tips for designing alcoholic beverage packaging
A key element in packaging design for beverages—especially alcoholic drinks, which command higher prices and target an audience above the legal drinking age—is the box.
Great packaging goes beyond labels, caps, and glass; it includes a well-designed presentation box, opening up endless possibilities for inspiration and creativity.
Project highlights
This branding, packaging, and product design celebrates the brand’s 170th anniversary.
Sandeman Veil is a Very Old Tawny port, perfect for an afternoon of reading with a good cigar or some hazelnuts.
The bottle is backlit as if in a confessional or a secret alcove; when opened, the Don appears through the bottle’s door.
If you’d like, you can view the full project here
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