This week, we’re taking a look at five examples of restaurant brand identity design.
Last week, I finally had the chance to eat out a couple of times, and honestly, I’d really missed it. With all the Covid restrictions, it had been a long time since I’d enjoyed a meal out—having someone else cook for you and serve it at your table is a pleasure in itself.
Naturally, that got me thinking about restaurant branding and just how crucial it is to get this right in the hospitality industry.
It’s easy to enjoy a meal somewhere with beautifully designed interiors and a stunning menu, but it’s just as easy to see how, in some restaurants, the brand identity stops there—missing the opportunity to deliver a truly memorable experience.
In this article, we’ll explore five examples of restaurant brand identity design. For each, we’ll share insights and tips from both a graphic designer’s and a restaurateur’s perspective on how to approach this kind of project.
So, let’s wash our hands and dig in.
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Examples of restaurant brand identity design
SAIGON NOODLE BAR
Brand identity design for Saigon Noodle Bar by Charco Studio
The first restaurant brand identity example on our list is Saigon Noodle Bar, a Vietnamese eatery in Buenos Aires.
After four years in the business, Saigon Noodle Bar decided it was time for a rebrand.
The graphic design studio Charco Studio was responsible for the new brand identity, including the logo design, menu design, merchandise, packaging, and social media assets.
What stands out about this restaurant’s brand identity is its fusion of Argentinian and Vietnamese signage elements.
The menu itself is inspired by Buenos Aires’ classic “bodegones.”
This branding blends geometric shapes with hand-drawn elements, such as the logo, creating a personal touch and a sense of approachability.
It’s one of the best visual identities for a restaurant we’ve seen in a long time, thanks to its highly personal character and perfect fit for the venue.
A restaurant brand identity that stands out for:
- Blending graphic elements from two distinct cultures
- Hand-drawn lettering
- Hand-drawn illustrations
- Its color palette
- A clean, minimal menu design
A restaurant brand identity well worth considering.
Tips for creating a restaurant brand identity
This first restaurant brand identity example shows how vital it is for the culinary offering and the brand identity to be in sync.
One key takeaway: leverage what makes you unique to create a brand identity that’s consistent with your service and cuisine.
Interested in having us handle a similar project?
OPHELIA RESTAURANT
Brand identity design for Ophelia Restaurant by Studio Mister
Named after the chef’s mother, Ophelia is a restaurant specializing in Mexican cuisine, crafted with care and quality ingredients.
This brand identity was developed by creative agency Studio Mister, who handled the brand strategy, illustration design, and corporate identity for the project.
The visual identity includes: logo design, menu design, illustrations, website design, merchandise, and more.
The result is a comprehensive branding system that perfectly conveys the restaurant’s culinary vision, blending traditional elements through illustration with a contemporary twist in color palette and typography.
A restaurant brand identity that stands out for:
- Its color palette
- Elegance
- How it communicates the restaurant’s culinary concept
- Creative typography
- Illustrations
A truly inspiring restaurant brand identity.
Tips for creating a hotel brand identity
Restaurants serving Mexican or Asian cuisine (among others) often rely on traditional visuals like bold illustrations and vibrant colors. This example, however, shows a much more avant-garde approach to restaurant branding.
With the right mix of colors, illustrations, and typography, you can present the same cuisine to a more discerning audience—ensuring guests arrive expecting a next-level dining experience while still honoring the restaurant’s roots.
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THE BEARDED LADY RESTAURANT
