Why should we focus on a main keyword?
The main keyword is the term we want our page to rank for—so when people search for it, they’ll find us. In our case, we’re targeting the keywords “diseño web barcelona“.
Of course, “easily” is a bit of wishful thinking—unfortunately, we’re not the only ones competing for that spot.
Unless you’re selling accessories for diamond-clawed, triangle-headed crabs, you’re about to step into a gladiator-style arena.
That’s why it’s crucial to carefully choose the keyword you want to target.
Copy and content play a key role in your website’s design.
The best approach is to define your strategy before anything else. This will make the process smoother and give you more creative freedom when designing your site.
What should we consider in our keyword strategy?
From the outset, your strategy should clearly define which keyword groups you’ll focus on.
You don’t need an endless list of keywords, but narrowing your focus a bit won’t hurt either.
Your strategy should include a core group of keywords
These keywords should appear every time you create new content for your website—they’ll also help you refine your overall strategy.
Make sure your keywords are closely related to each other.
If this is your first time writing website content or copy, keep these questions in mind:
What are people searching for when they find me?
What defines my product, what is it for, and what problem does it solve?
How many keywords should I target?
There’s no one-size-fits-all answer, even though it feels like there should be a magic number. What matters most is understanding your approach.
There are two main ways to tackle this:
1. Focus on a handful of keywords and repeat them throughout your text, or…
2. Write more naturally, weaving in keyword phrases and long-tail keywords.
Of the two, Google prefers the second. If you have the time and inspiration, it’s easy to reach 1,000 words with relevant keywords included.
Do this, and you’ll reap the rewards.
Make sure your keywords are directly related to the services you offer—there’s no point in doing otherwise.
Now it’s time to choose between head and tail keywords.
To make things easier, you can use a tool to generate an SEO report like WooRank. WooRank offers a range of keyword analysis tools, among many other features.
It’s essential to categorize your keywords—identify the different levels that will drive the right business traffic and connect best with your website.
Chances are, you’ll have more single keywords than long-tail phrases.
Still, what really matters is cornerstone content.
There’s no point in having a bunch of scattered posts—the real value comes from link building.
A handful of well-crafted posts is enough to set the direction for the rest.
…..to be continued…..