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15/06/2020

Introduction to Brand Strategy Course

Having a solid brand strategy is essential for business success. The Introduction to Brand Strategy course will help you shape your company’s brand strategy by putting the end user at the center and focusing on their needs.

You’ll learn how to develop strategic branding solutions with a user-centric approach, becoming a true partner to your clients, increasing your project margins by offering comprehensive proposals, and adding value at every touchpoint you design.

Introduction to Brand Strategy Course

 

You’ll discover a methodology for creating strategic solutions that are 100% focused on the end user.

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What will I learn in the Introduction to Brand Strategy Course?

In this course, you’ll learn:

  • What is a brand?
  • The importance of user-centered strategic brand design
  • The key elements that make up a brand
  • Perception, experience, and product
  • Symbols and naming
  • The fundamentals of brand strategy
  • How to define brand challenges and opportunities
  • Understanding your user
  • How to define your brand’s value proposition
  • Brand communication essentials
  • The essence of a brand
  • Brand naming
  • How to create a strategic brand document
  • Defining brand identity materials
  • Developing mood boards for brand identity assets
  • Building the strategic brand document
  • X Brand definition

 

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Course Details

The course lasts 2 hours and 45 minutes, and you can take it as many times as you like. You’ll have unlimited access to revisit the content whenever you need or repeat the lessons that are most challenging for you.

Nearly 100 students have already taken the course, giving it a 100% positive rating.

It’s divided into 15 lessons and requires no previous experience.

The course project is to create a strategic brand plan.

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Who teaches the Introduction to Brand Strategy Course?

The course is led by Alejandro Pascalis, a brand strategist with over 10 years of experience helping brands and people build better relationships.

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Is this course for me?

This course is ideal for:

  • Entrepreneurs
  • Startups
  • Graphic designers
  • Creatives
  • Anyone curious about branding

 

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About Domestika

Domestika’s courses are taught by active professionals, ensuring students receive real-world knowledge and experience.

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