Digital marketing / Technical SEO

Technical SEO

We audit and improve the technical factors that affect crawling, indexation, performance and website structure so that an SEO strategy can grow on a reliable foundation.

We analyze your case
We assess your project and your needs
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Technical SEO to identify and remove barriers to visibility

A website can have strong content and a relevant offer yet miss organic opportunities if Google cannot crawl, interpret or index its pages correctly. Technical SEO examines that layer: server responses, existing URLs, indexed pages, how pages relate to one another, and the signals search engines receive as they move through the site.

We begin with a diagnosis that combines crawling, indexation data, performance and architecture review. We identify coverage issues, unnecessary redirects, duplicate pages, inconsistent canonicals, broken links, rendering problems, parameters, pagination, sitemaps, robots directives and other issues that can waste crawl budget or dilute relevance.

The goal is not to produce a long error report. We order findings by impact and prioritise fixes that recover valuable pages, protect existing traffic and prepare the site for new sections, content or functionality without creating technical debt.

Architecture, performance and indexation aligned with business goals

Technical SEO is not limited to speed. We review URL structure, navigation hierarchy, internal links, structured data, resource accessibility and template behaviour at scale. This is especially important for ecommerce sites, filtered platforms, multilingual websites, information-rich portals and projects that integrate data from other systems.

We work with development, design and internal teams to turn findings into practical improvements. We define what belongs in the CMS, what needs template work, what can be configured at server level, and what must be controlled before a redesign, migration or platform change.

After implementation, we validate the real outcome through crawling, indexation, performance, logs where available and the evolution of affected pages. That ensures technical improvements are not merely theoretical recommendations.

Crawling, data and technical inventory

We combine crawls, Search Console, sitemaps, analytics and manual review to understand which URLs exist, receive traffic, are indexed or show anomalies.

Diagnosis and issue prioritisation

We classify findings by SEO impact, risk and technical dependency, creating an actionable backlog of urgent fixes, structural improvements and follow-up tasks.

Implementation and validation

We coordinate improvements with the responsible team and check their effect on crawling, indexation, performance and visibility so that one fix does not create another problem.

We also test how new functionality affects crawling, indexing and user journeys. This makes SEO requirements part of planned website evolution rather than a recurring issue discovered after release.

Clear documentation of technical rules keeps changes consistent when different teams are involved. Templates, redirects and indexing signals can be validated during every website release and future evolution.

Our projects

code is a
promise of
quality

First in the process.
Frequently asked questions

WE ANSWER
YOUR QUESTIONS

Key details on methodology, investment and digital project development.

What does a technical SEO audit include?

It covers crawling, indexation, architecture, URLs, redirects, canonicals, robots directives, sitemaps, performance, internal linking, structured data, and template or generated-content issues. The scope adapts to the size and type of website.

Can technical SEO improve rankings on its own?

It can remove important barriers, but it works alongside content, search intent, architecture, authority and conversion. Its role is to ensure the site can communicate the value of every page properly.

When should technical SEO be reviewed?

Before a redesign or migration, after a visibility drop, when launching a new platform, when URLs or filters multiply, or proactively on websites that change and grow often.

Do you work with WordPress, ecommerce and custom builds?

Yes. The analysis adapts to each stack: templates, plugins and configuration in WordPress; categories, filters and product pages in ecommerce; and rendering, routes, data and application behaviour in custom builds.

Which indexation issues are most common?

Important blocked or non-indexed pages, duplication, incorrect canonicals, redirect chains, server errors, uncontrolled parameters, outdated sitemaps, weak internal linking and templates that generate low-value URLs.

Do you review Core Web Vitals and performance?

Yes. We review loading, visual stability and interaction together with real causes: images, scripts, fonts, caching, server, templates or third parties. We prioritise improvements that protect experience and functionality.

Can you support a development team?

Yes. We turn findings into clear requirements, acceptance criteria and priorities that development teams can implement, then validate released versions before and after deployment.

How do you verify that fixes work?

We verify implementation through crawls, Search Console, URL testing, performance checks and monitoring of affected pages. Where appropriate, we also compare logs, analytics, impressions and clicks.

Shall we start working
on your project?

We review your current situation and define the next step.

Contact now

Technical SEO process

Structured methodology

FROM ANALYSIS TO
IMPLEMENTATION

01

Strategic analysis
and definition

We analyse your context, objectives and digital presence. We define the architecture and key priorities before design begins.

02

Design and
experience

We create the visual identity and organise the content—always focusing on clarity, consistency and an optimal user experience.

03

Development and
technical control

We implement the project to high standards of performance and stability and, where needed, ensure integration with other systems.

04

Launch
and evolution

We continuously monitor, optimise and improve your digital project to support its growth alongside your business.

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Analysis of your digital situation

We will review your current digital situation. We will get in touch to understand your context and jointly assess which areas to analyze, after which we will prepare an audit including key findings and recommendations.

Code Barcelona, ​​as responsible for the processing of your data, will process it in order to respond to the query and/or request that you make to us through this contact form. Privacy Policy.
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AI agent visibility analysis

We will analyse how your brand appears in ChatGPT and other AI agents, against which competitors and for which queries. We will contact you to understand the context and define the priority opportunities.

Code Barcelona, ​​as responsible for the processing of your data, will process it in order to respond to the query and/or request that you make to us through this contact form. Privacy Policy.