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First in the process.
We define social media strategies for companies that need to organise channels, content, objectives and measurement before committing further resources.
Many companies have active profiles, accumulated posts and scattered data, but no strategy explaining what each channel is for or how social activity supports business goals. An audit clarifies the starting point before deciding what to retain, correct or develop.
We analyse profiles, published content, visual and verbal identity, competitive positioning, community response and the consistency between website, brand and social channels. We also review the platforms in use to avoid dispersion: the aim is not to be everywhere, but to choose the channels that can serve the audience and relationship the company needs.
This service suits companies that need a roadmap before taking on monthly management, creating content or launching campaigns. The outcome is a clear diagnosis and a strategy that can guide either an in-house team or an external partner.
A useful strategy is not a generic publishing calendar. It defines priority audiences, the role of each channel, the messages the brand needs to sustain, the formats it can produce well and the action each content stream should encourage.
We turn analysis into an operational proposal: channel architecture, positioning, tone of voice, editorial pillars, content ideas, a realistic frequency, approval flows and meaningful indicators. Actions are prioritised by impact and effort so the team can make progress without trying to do everything at once.
The plan can help structure an internal team, brief a new supplier or begin a collaboration with CODE. In every case, it gives everyone a shared framework for deciding what to publish, why it matters and how progress should be assessed.
We review channels, content, identity, community, available data and market references to identify what works, what creates friction and where real opportunities for differentiation exist.
We establish audiences, channel roles, tone, content pillars, formats, frequency and calendar. The plan reflects real production and approval capacity.
Actions are ordered by impact and effort, indicators are defined and an implementation sequence is proposed so the company knows what to do first and how to evaluate progress.
Key details on methodology, investment and digital project development.
We review profiles, channels, content, identity, community, available data, competitors and consistency with the website and brand. The outcome identifies strengths, friction, opportunities and priorities.
An audit analyses the starting point; a strategy turns findings into objectives, channels, content, formats, frequency, indicators and a roadmap. They can be commissioned together or separately.
It helps companies that want to organise an existing presence, start managing channels with purpose, change direction, add new platforms or connect social media more closely with business objectives.
No. Channels are selected according to audience, offer, resources and the role they can fulfil. A focused presence on a few channels is more useful than spreading effort too thinly.
Yes. The strategy can include editorial pillars, themes, formats, frequency and an initial calendar. It can then be developed by an internal team or as part of ongoing management and content creation.
Yes. Audits and strategies can be carried out through in-person or remote meetings, depending on the team and project.
We select indicators around the objective: qualified reach, engagement, traffic, enquiries, leads, sales or other available signals. Decisions are not made from vanity metrics alone.
Yes. We deliver a clear, actionable proposal that can guide an in-house or external team. If CODE implements it, the strategy remains the framework and is refined through ongoing learning.
We review your current situation and define the next step.
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We analyse your context, objectives and digital presence. We define the architecture and key priorities before design begins.
We create the visual identity and organise the content—always focusing on clarity, consistency and an optimal user experience.
We implement the project to high standards of performance and stability and, where needed, ensure integration with other systems.
We continuously monitor, optimise and improve your digital project to support its growth alongside your business.
We will review your current digital situation. We will get in touch to understand your context and jointly assess which areas to analyze, after which we will prepare an audit including key findings and recommendations.
We will analyse how your brand appears in ChatGPT and other AI agents, against which competitors and for which queries. We will contact you to understand the context and define the priority opportunities.
