Comprehensive development of Shido Hàbitat’s corporate identity. A brand project designed holistically, from the visual system to the creation of all its corporate applications.
Shido Hàbitat was a comprehensive identity project. We designed the entire corporate system for a furniture store located in the upper area of Barcelona, ensuring the brand’s visual expression was reflected consistently across every touchpoint.
From the outset, the creative direction embraced a language inspired by nature, organic forms, and essential elements. This approach extended beyond the graphic universe to influence the choice of materials, finishes, and media, achieving coherence between concept, form, and experience.
The logo was developed with a minimalist, restrained approach, rich in symbolism. The brand’s identity draws directly from the meaning of its name: Shido, which means “seed” in Japanese.
Building on this concept, the symbol is crafted with a simple yet purposeful gesture: the dot on the letter i represents a seed, from which a leaf emerges—evoking growth and the idea of home. The entire design is enclosed within a circle, symbolizing the habitat. In this way, the identity encapsulates a clear idea: the origin of a space that grows, flourishes, and comes together as a whole.
The system was applied across a range of corporate materials, always preserving a consistent formal and material sensibility. For production, we selected Fedrigoni Oikos paper—an Italian benchmark for high quality, featuring a pronounced organic texture and made from recycled materials—perfectly aligned with the project’s philosophy.
The designed pieces included the logo, business cards in various versions, labels in two formats, flyers, notecards, corporate folders, envelopes, mini CDs, shopping bags, and the design and development of the website. The photo shoot took place in the Montseny forest, aiming to showcase the identity in a visual context that reflects its natural, understated, and sensory character.
We review your current situation and define the next step.
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We analyse your context, objectives and digital presence. We define the architecture and key priorities before design begins.
We create the visual identity and organise the content—always focusing on clarity, consistency and an optimal user experience.
We implement the project to high standards of performance and stability and, where needed, ensure integration with other systems.
We continuously monitor, optimise and improve your digital project to support its growth alongside your business.
We will review your current digital situation. We will get in touch to understand your context and jointly assess which areas to analyze, after which we will prepare an audit including key findings and recommendations.