Corporate identity development and web design for SEIM, a market research company based in Madrid. The project establishes a comprehensive system that unifies brand, corporate materials, and digital presence under a single conceptual framework.
The logo is designed around a circle evoking an eye—a symbol of analysis and observation. Inside, the pupil is depicted as a segmented graphic representing the market.
Dividing the graphic into three sections adds an extra layer of meaning, reflecting the company’s foundational structure. This approach creates coherence between identity and organization.
The identity is expressed across business cards, stationery, and digital presentations, featuring color variations linked to each founder. The result is a cohesive visual language at every touchpoint.
We review your current situation and define the next step.
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We analyse your context, objectives and digital presence. We define the architecture and key priorities before design begins.
We create the visual identity and organise the content—always focusing on clarity, consistency and an optimal user experience.
We implement the project to high standards of performance and stability and, where needed, ensure integration with other systems.
We continuously monitor, optimise and improve your digital project to support its growth alongside your business.
We will review your current digital situation. We will get in touch to understand your context and jointly assess which areas to analyze, after which we will prepare an audit including key findings and recommendations.