Once again, we dedicate our featured projects section to the prolific world of packaging design and brand identity.
This week’s highlight is the packaging design for Fish Club Wine. Don’t miss the details—this project is a visual delight in every sense.
Fish Club Wine: Branding Creation, Featured Project
by Backbonebranding
Project Background
The project began when Fish Club commissioned the creation of a corporate identity for their seafood restaurant. After completing the initial branding, the company requested a unique packaging design for their house wine, intended as a special gift for select occasions.
This led to the need to create packaging for Fish Club’s restaurant, tailored for fishing and wine enthusiasts.
The Graphic Concept
The main feature of the packaging is a fish silhouette adorned with beautiful scale patterns.
To perfectly blend the restaurant’s theme with the wine, the packaging incorporates elements from both worlds into its design.
The bottle’s shape is used to extend the fish silhouette, and the packaging is produced using a special printing technique on reflective metallic paper.
This material choice is key to the packaging experience, as it adds value by mimicking the shimmer of fish scales and the play of light underwater.
The bottle sleeve is designed to leave the lower part exposed, allowing a glimpse of the wine inside.
The project includes three packaging variants—one for each type of Fish Club wine: red, rosé, and white.
Each variant features a distinct packaging style, setting it apart while maintaining the project’s overall graphic line.
About the Creators
The project was handled by Backbonebrand studio, a graphic design studio specializing in branding creation and development for businesses and individuals.
What sets this graphic design studio apart is its commitment to delivering the best branding solutions.
The project’s creative director is Stepan Azaryan.
The art director is Christina Khlushyan.
The packaging designer is Eliza Malkhasyan.
Award
This featured project received the Gold Pentawards in 2018 in the branding design category for beverages, distributors, and private label sellers.
Our Take
The concept is simple yet executed with great creativity, seamlessly merging the packaging’s form with its design.
Personally, I think this project is brilliantly crafted, perfectly uniting concept, development, and the results of truly memorable packaging.
Useful Links
www.backbonebranding.com/works/fish-club-wine/
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