With the last quarter of the year just underway, it’s time to look ahead and start thinking about the digital marketing trends for 2019.
Over the first nine months of the year, digital marketing agencies have been rolling out the strategies predicted for 2018, but now it’s time to start planning for what’s coming next.
It goes without saying how crucial it is to stay up to date in order to create an effective advertising campaign.
That doesn’t mean everything you’ve done this year is obsolete, nor does it mean that some tactics won’t continue to be effective for a while longer.
But one thing is certain: technology is evolving rapidly in every direction, so the best thing we can do is anticipate the digital marketing trends for 2019.
The digital marketing landscape is constantly changing, and falling behind means losing your competitive edge—and your place in the market.
If you want to stay ahead, don’t miss this article, where we’ll break down some of the key strategies you’ll need to kick off 2019 with success.
Key digital marketing trends for 2019
- Virtual and augmented reality
- App and chatbot integration
- Voice search
- Content automation
- Stories
- Accelerated Mobile Pages (AMP)
- Influencer marketing
- Mobile eCommerce
Let’s get ahead of the digital marketing trends for 2019!
Virtual and augmented reality
Although both technologies—especially augmented reality—are still in their early stages, we can already start leveraging some of the resources they offer.
The main goal of using these technologies is to deliver a fully immersive experience to the consumer.
If we use them wisely, we’ll see greater consumer engagement simply by offering the chance to participate in something new and fun.
One of the standout digital marketing trends for 2019 will be the implementation and use of virtual and augmented reality to reach consumers more effectively.
These technologies offer higher engagement rates, which can significantly boost your chances of success.
App and chatbot integration
Messaging apps like Facebook Messenger and WhatsApp are now part of everyday communication, so it would be a mistake not to make their integration one of the digital marketing trends for 2019 in your campaigns.
It’s also essential to implement chatbots effectively, so customers can get instant answers to routine questions.
A well-designed chatbot relies on powerful software that can understand and respond to questions phrased in different ways, ensuring users always get the right answer.
Voice search
Another emerging technology shaping the digital marketing trends for 2019 is voice search.
More and more consumers are using voice commands on their smartphones, so in 2019, companies will need to adapt their digital content for voice search.
Optimizing for Voice Search will make your products more accessible to users.
Content automation
Content automation in digital marketing has been around for a while.
However, it’s only now, with advances in technology, that it’s becoming one of the top digital marketing trends for 2019.
The challenge with automation has always been that it can make communication feel less personal.
But with the right technology and ongoing software improvements, that’s changing.
Next year, we’ll see content automation become more personalized, thanks to the pseudo-AI capabilities available today, allowing for more precise and tailored messaging.
Used correctly, this technology won’t replace personal content—it will adapt it to each individual, taking into account their preferences and interests.
Stories
In the world of social media, we have stories.
2018 saw the rise of Instagram and Facebook Stories.
But in the coming year, we’ll see stories become even more established and integrated into other platforms.
Stories have earned their place among the digital marketing trends for 2019.
Their reach and interactivity offer a fresh way to connect with your audience—don’t miss out on this simple tool that can significantly boost engagement.
Accelerated Mobile Pages (AMP)
Another trend making this list is the push for faster mobile page loading.
The reason is simple: since 2015, Google has heavily invested in this technology, and faster load times directly impact your site’s SEO.
Better SEO means higher rankings and greater visibility for your products.
Influencer marketing
According to Forbes, by the end of 2018, 80% of Internet users will have ad blockers installed on their browsers.
At the same time, there’s a growing trend of consumers placing their trust in key opinion leaders.
One of the digital marketing trends for 2019 will be partnering with third parties to act as intermediaries between your brand and your customers.
Influencers—people who will endorse your product and earn the trust of your audience.
Mobile eCommerce
Finally, one of the digital marketing trends for 2019 will be mobile eCommerce.
Apps that are fully designed and optimized for mobile devices.
With 70% of people accessing the Internet via mobile, it’s only logical that a key marketing strategy for the coming year will be to offer the best possible eCommerce experience on mobile.
Conclusions:
The world of digital marketing is fascinating.
With technology advancing at an ever-increasing pace, this sector is always at the forefront of the most exciting digital marketing trends each year.
Don’t get left behind—make sure to incorporate these trends into your digital marketing strategy for the coming year. Your competitors certainly will.
A solid digital marketing strategy can be the difference between your company’s success or failure.
Your potential customer is demanding and expects nothing less from you.