Unlike other types of visual identity projects, in gastronomy, branding must be perfectly aligned with the chef’s style, vision, and intentions.
With this course, you’ll discover the step-by-step process for creating the visual identity of a culinary project. Let me introduce you to the Art Direction and Gastronomic Branding Course by Domestika.
Art Direction and Gastronomic Branding
Develop the visual identity and art direction for the culinary project you have in mind.
Interesting, isn’t it?
What will I learn in the Art Direction and Gastronomic Branding course?
With the Art Direction and Gastronomic Branding course, you’ll learn how to manage a visual identity project from concept to development and final presentation.
The course covers the following stages:
- Initial design considerations.
- How to work within the client’s budget.
- Tracking and managing your working hours.
- Collaborating with larger teams when needed.
Starting from a client brief, you’ll create a visual universe that conveys the culinary experience to customers.
How will I do it?
Guided by Mónica Reyes—graphic designer and freelance art director—you’ll gain the skills to become a professional in gastronomic branding.
You’ll first get to know Mónica and her creative influences.
Then, Mónica will share essential insights into the role of a graphic designer and art director, including her tips for working with clients, preparing budgets, gathering materials, organizing teams, building timelines, and delivering projects according to budget.
You’ll work on:
Identifying the brand’s personality and building your own inspiration moodboard.
Designing the logo, selecting colors and typography.
Creating a set of illustrations and visual elements to enrich the brand’s visual identity.
Exploring different applications for your visual universe and learning tricks for projects with limited budgets.
Finally, you’ll learn how to present your concept to the client and deliver the final files.
See how striking your projects can look in the Art Direction and Gastronomic Branding course.
Who is this course for?
This course is designed for creatives in general, and especially for:
- Graphic designers
- Art directors
- Food entrepreneurs
- Creatives
- Branding creators
Requirements
No prior branding experience is required for this course—basic knowledge of Adobe Illustrator and Photoshop is enough.
You’ll also need a computer with the required software installed.
Sign up now for the Art Direction and Gastronomic Branding course.
About the Instructor
Mónica Reyes Samanamú has over five years of experience as an independent graphic designer and art director.
She has worked across all areas of brand communication strategy, identity, product design, packaging, photography, and research in fashion and trends.
Her diverse client base makes her a true example of multiculturalism.
As a successful freelance professional, she’s also an inspiring entrepreneurial role model—you’re sure to learn a lot from her.
About Domestika
Domestika is also a platform where job opportunities are regularly posted. You can apply directly by visiting the jobs section from the main menu.
You’ll find all current listings sorted by posting date and can filter by the sector that interests you most.