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First in the process.
We optimise online stores so categories, products, filters and content respond to commercial searches, are easy to crawl and generate organic traffic ready to buy.
Ecommerce SEO is not about adding copy to a handful of product pages. An online shop can generate thousands of URLs through categories, filters, variants, pagination and parameters; without a considered structure, search engines waste resources and users land on repetitive, unclear pages that do not match what they need.
We analyse catalogue organisation, commercial search demand, the categories that can capture it and the products that deserve a specific strategy. From there, we define a clear hierarchy of product families, subcategories, useful filters, priority product pages and supporting content that resolves comparisons, questions and needs before purchase.
The objective is for every URL to have a purpose. Categories should help discovery and comparison; product pages should help users assess a specific item; and supporting content should guide a decision. This helps the store gain visibility without multiplying low-value pages.
We review the technical factors that shape ecommerce visibility: crawling, indexation, duplication, pagination, parameters, canonicals, sitemaps, structured data, internal links and performance. The aim is not to index everything, but to make it easy for search engines to discover and value the pages that can compete and convert.
We also work with templates and content that grow with the catalogue. We improve titles, descriptions, product information, attributes, FAQs and trust elements where they offer a useful answer. On category and collection pages, we develop copy that explains the selection without hiding products or interrupting navigation.
Reporting combines search and business data. We evaluate which categories and products gain visibility, which queries bring traffic, where users drop off and which opportunities can be strengthened through content, technical improvements or conversion work.
We inventory categories, filters, products, variants and generated URLs to understand how users and crawlers move through the store. We identify duplication, low-value routes and hierarchy opportunities that focus visibility on the right commercial pages.
We prioritise high-potential pages and define improvements to content, metadata, internal links, structured data and purchase experience. Each action reflects the relevant intent: discover, compare, choose or buy.
We connect impressions, clicks, rankings and traffic with revenue, transactions and available behaviour data. This shows which catalogue areas to develop, which pages to consolidate and which technical issues to resolve before they restrict growth.
Priorities combine demand, margin, seasonality and product availability. That helps teams decide which categories, product pages or supporting content deserve attention at each stage.
Navigation and internal journeys are considered too, because they determine how categories and products remain discoverable. Technical rules, product data and useful content need to evolve together as the catalogue changes.
Key details on methodology, investment and digital project development.
It includes reviewing and improving architecture, category pages, product pages, filters, indexation, structured data, internal links, content and measurement. Scope adapts to the catalogue, platform, markets and operational complexity.
They often capture searches with commercial intent and organise access to the catalogue. A category page needs to answer a clear need, present a useful selection and help both users and search engines understand what is on offer.
Yes, when they generate many similar URLs, combinations with no demand or pages that compete with core categories. We assess which filters create value and how to control parameters, canonicals, pagination and internal links.
Product pages should be ready to rank where demand and differentiation exist, but not every product needs the same depth of content. We prioritise strategic products and work with templates that scale without thin or duplicated copy.
Yes. We review price, availability, reviews and relevant attributes so the markup is accurate and consistent with the page. Structured data does not guarantee rich results, but it helps search engines understand the content.
Yes, with a prioritised approach. We identify high-potential families, categories, filters and products, then design rules and templates that keep crawling, indexation and editorial quality under control as the catalogue grows.
No. They complement each other: SEO brings qualified demand to the store while conversion optimisation reduces friction once users arrive. Both matter if important pages are to be visible and effective at selling.
We connect impressions, clicks and rankings by category or product with organic traffic, revenue, transactions, available margin and funnel behaviour. Reporting adapts to the data the platform can reliably provide.
We review your current situation and define the next step.
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We analyse your context, objectives and digital presence. We define the architecture and key priorities before design begins.
We create the visual identity and organise the content—always focusing on clarity, consistency and an optimal user experience.
We implement the project to high standards of performance and stability and, where needed, ensure integration with other systems.
We continuously monitor, optimise and improve your digital project to support its growth alongside your business.
We will review your current digital situation. We will get in touch to understand your context and jointly assess which areas to analyze, after which we will prepare an audit including key findings and recommendations.
We will analyse how your brand appears in ChatGPT and other AI agents, against which competitors and for which queries. We will contact you to understand the context and define the priority opportunities.
