Digital marketing / Social media advertising

Social media advertising

We plan and manage social media advertising through Meta Ads, LinkedIn Ads and TikTok Ads campaigns designed to generate measurable demand.

We analyze your case
We assess your project and your needs
contact us

Social media advertising with a clear acquisition strategy

Social media advertising can build awareness, generate leads, support launches, bring qualified traffic to a landing page, promote a catalogue or re-engage people who already know the brand. Achieving this takes more than switching on ads: the campaign needs a commercial objective, a defined audience and a clear action for people to take.

We start by reviewing the offer, audiences, available assets and conversion journey. From there, we define campaigns, targeting, budgets, messages, creative assets and channels. Meta Ads, LinkedIn Ads, TikTok Ads and other platforms are used when they suit the business, not simply because budget is available.

We help companies organise their paid social investment and connect it to meaningful outcomes. Campaigns are designed alongside the website, landing pages, CRM and analytics so that data can support better decisions.

Creative, audiences, measurement and optimisation

Campaign quality also depends on what happens after the click. We review whether the offer, landing page, form, catalogue or checkout matches the ad’s promise and whether the set-up can measure the actions that matter.

We develop or adapt copy, design, imagery, video, carousels and ad formats. Tests are planned around messages, audiences, creative assets and landing pages, avoiding arbitrary changes that do not produce useful learning.

We analyse cost, volume, traffic quality and available conversions to redistribute budget and improve performance. The objective is a managed channel that creates commercially useful signals, rather than only platform metrics.

Objectives, offer and audiences

We define what the campaign must achieve, the offer it needs to communicate and the audiences it should reach. Assets, data, budget and conversion journey are reviewed before any spend is activated.

Campaigns, creative and launch

We configure campaigns, ad sets, targeting, pixels, events and creative. Messages and landing pages are coordinated so the experience keeps the same promise.

Measurement and continuous improvement

We monitor results, identify opportunities and adjust budgets, audiences, creative and pages. Reporting explains progress and the learning that guides subsequent decisions.

Our projects

code is a
promise of
quality

First in the process.
Frequently asked questions

WE ANSWER
YOUR QUESTIONS

Key details on methodology, investment and digital project development.

What does a social media advertising service include?

It includes strategy, objectives, campaign configuration, audiences, creative, measurement and optimisation. Scope depends on platforms, budget, available assets and project complexity.

Do you work with Meta Ads, LinkedIn Ads and TikTok Ads?

Yes. Platforms are selected according to the audience, offer, buying cycle and campaign objective. We do not recommend investing in every channel without a clear reason.

Is media spend included?

Management and media investment are separate items. We define an appropriate advertising budget for the objective and keep it separate from strategy, creative and optimisation fees.

Do I need a landing page for campaigns?

It depends on the campaign, but a dedicated landing page often makes the offer clearer and conversion measurement more accurate. We can work with an existing page or design one around the ad.

Can you create ad creative?

Yes. We develop or adapt copy, design, imagery, video, carousels and ad formats. Assets are created for the context of each platform and the tests worth running.

How is campaign performance measured?

We configure and review relevant events such as forms, calls, bookings, downloads, purchases or agreed actions. We analyse cost, volume, traffic quality and business results where data is available.

Do you work on site and remotely?

Yes. Paid social campaigns can be managed with on-site or remote coordination according to the needs of the project.

Can paid social be combined with organic management?

Yes. Organic management and advertising involve different tasks but can share strategy, content, creative and learning. Coordinating them creates more consistent communication.

Shall we start working
on your project?

We review your current situation and define the next step.

Contact now

Our social media advertising process

Structured methodology

FROM ANALYSIS TO
IMPLEMENTATION

01

Strategic analysis
and definition

We analyse your context, objectives and digital presence. We define the architecture and key priorities before design begins.

02

Design and
experience

We create the visual identity and organise the content—always focusing on clarity, consistency and an optimal user experience.

03

Development and
technical control

We implement the project to high standards of performance and stability and, where needed, ensure integration with other systems.

04

Launch
and evolution

We continuously monitor, optimise and improve your digital project to support its growth alongside your business.

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your project

Indicate the general context of your organization and the planned scope of the project.
Code Barcelona, ​​as responsible for the processing of your data, will process it in order to respond to the query and/or request that you make to us through this contact form. Privacy Policy.
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Analysis of your digital situation

We will review your current digital situation. We will get in touch to understand your context and jointly assess which areas to analyze, after which we will prepare an audit including key findings and recommendations.

Code Barcelona, ​​as responsible for the processing of your data, will process it in order to respond to the query and/or request that you make to us through this contact form. Privacy Policy.
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AI agent visibility analysis

We will analyse how your brand appears in ChatGPT and other AI agents, against which competitors and for which queries. We will contact you to understand the context and define the priority opportunities.

Code Barcelona, ​​as responsible for the processing of your data, will process it in order to respond to the query and/or request that you make to us through this contact form. Privacy Policy.