Short answer:
A custom website is designed and developed specifically around the needs, goals, and positioning of each business. In contrast, a template-based website relies on a predefined structure, which limits creative and technical control as well as the project’s ability to evolve.

Detailed answer:
The key difference between a custom website and a template-based one lies in the starting point. With a template, the project must fit into an existing framework. With a custom website, the structure is built from the ground up, tailored to the business, brand identity, content, user experience, and the project’s specific technical requirements.

This has a direct impact on critical aspects. On the design side, a custom website allows you to create a strong, distinctive digital identity without resorting to generic visual solutions. On the development side, a bespoke approach gives you greater control over architecture, performance, scalability, and integration with other tools or systems.

In our case, we don’t use off-the-shelf templates. Every project is built on a proprietary, flexible foundation, tailored to each client’s needs. This reduces unnecessary dependencies, ensures tighter technical control, and results in websites that are ready to grow and adapt over time.

For companies seeking a robust, stable digital presence that aligns with their positioning, the difference between a template and a custom build goes beyond aesthetics—it becomes a matter of structure.

Short answer:
Yes. We build fully custom WordPress projects, starting from our own framework and avoiding pre-made templates. This ensures content management is simple, while maintaining full customization, technical control, and scalability.

Detailed answer:
Most of our projects are tailor-made with WordPress. We choose WordPress for its user-friendly content management, but both design and development are created from scratch—never relying on commercial themes or closed third-party solutions.

This way, we leverage all the benefits of WordPress without the typical limitations of template-based sites. We can define a unique architecture, implement specific features, optimize performance, and adapt the website to the real needs of each business.

We also follow a philosophy of technical control: we minimize the use of external plugins, and when we do use them, they are either thoroughly tested tools or our own developments. This results in cleaner, more stable projects that are ready to scale.

If needed, we can also deliver fully bespoke developments. However, in most cases, custom WordPress solutions provide the ideal balance of flexibility, client autonomy, and room for growth.

Short answer:
Yes, we incorporate a solid foundation of technical SEO into every web development project. The site structure is designed to ensure clear hierarchy, proper tagging, strong performance, and efficient content organization. If your project requires a comprehensive SEO strategy, we offer this as a specialized service.

Detailed answer:
Technical SEO is integrated into all our projects from the planning and development stages. This means your website is built with key factors for organic ranking in mind: header hierarchy, information architecture, clean structure, performance, user experience, and an optimal technical base for indexing.

We also analyze the overall content logic to ensure your website launches with a clear, coherent structure aligned with its digital environment. This approach is especially important for corporate projects, where the architecture of pages, services, and messaging directly impacts future visibility.

It’s important to distinguish between a well-implemented SEO foundation and a full-scale SEO strategy. Advanced SEO—covering keyword analysis, SEO architecture planning, content creation, internal linking, authority building, and ongoing strategies—is offered as a dedicated, additional service.

In summary: every website we develop is built with SEO in mind, applying technical and structural best practices from the outset. And if your project calls for a more ambitious SEO strategy, we deliver it in a personalized and strategic way.

Short answer:
Yes. A custom website can be integrated with CRM, ERP, advanced forms, catalogs, external platforms, and other internal systems, provided the project requires it and there is a suitable technical foundation.

Detailed answer:
One of the main advantages of bespoke web development is the ability to connect your site with other essential business tools and systems. Depending on your project’s needs, your website can be linked to CRM, ERP, management software, advanced forms, lead capture systems, email marketing platforms, dynamic catalogs, external databases, or other internal solutions.

These integrations are not treated as afterthoughts, but as an integral part of the project’s architecture. That’s why, in the initial phase, we thoroughly analyze what your company needs, which processes should be automated, and which connections will add value both technically and operationally.

Not every website requires complex integrations, but when your project does, it’s crucial that the development foundation is ready for it. This is where a custom solution stands out compared to closed systems or those overly reliant on generic templates and plugins.

The goal isn’t just to create an attractive website, but to ensure it truly becomes part of your company’s digital ecosystem.

Short answer:
Our process begins with strategic analysis, moves on to design, continues with technical development, and concludes with the project launch. Each stage is approached methodically to deliver a robust, clear, and scalable website.

Detailed answer:
A web design and development project shouldn’t start with the visuals. For us, the process begins with an analysis phase where we examine your company’s context, goals, positioning, content structure, and functional requirements.

Based on this assessment, we define the overall site architecture and lay a solid foundation for the project. Next comes the design phase, where we craft the project’s visual identity and build a digital experience that aligns with your brand and user profile.

Once this stage is approved, we move on to technical development. We build the website on a custom foundation, focusing on structure, performance, stability, and—if needed—integrations with other systems. Throughout this process, clients can track progress in a staging environment.

The final phase covers review, testing, publication, and last adjustments before launch. After going live, the project can continue to evolve with support, maintenance, or new enhancements as your business needs.

In short, we follow a structured methodology: analyze, define, design, develop, validate, and launch. This approach ensures stronger projects that are fully aligned with your business objectives.

Short answer:
We start with a main design concept and refine it until it fully aligns with the project’s objectives. Rather than presenting random options, we work closely with our clients to build a clear, coherent, and well-founded solution.

Detailed answer:
Our web design phase is anchored in a core proposal that stems from prior analysis, project architecture, and brand identity. For us, design isn’t just a collection of separate screens—it’s a visual and structural response to specific needs.

From that initial concept, we begin a review process where we gather feedback, make necessary adjustments, and fine-tune the direction until the project is perfectly aligned. Sometimes changes are minimal; other times, the design needs to evolve further. What matters is that each iteration is purposeful and brings us closer to a clearer, more coherent, and valuable solution for your business.

We don’t aim to impose a fixed proposal or present alternatives just for the sake of it. Instead, we dive deep into the design process to achieve a truly robust result. This stage is crucial, as it shapes both brand perception and user experience, as well as the quality of subsequent development.

Once the design is clearly defined, the rest of the project moves forward with much greater clarity.

Short answer:
Timelines depend on the type of project, its scope, the amount of content, required features, and how quickly approvals are given. There’s no universal timeframe for all websites—every solid project requires phases of analysis, design, development, and review.

Detailed answer:
Website development is influenced by many factors: project complexity, number of pages or templates, content volume, custom features, integrations with external systems, and the speed of decision-making throughout the process.

Building a simple corporate site is not the same as developing a platform with multiple content types, integrations, languages, or advanced functional requirements. That’s why we avoid giving generic timelines without first understanding the true scope of your project.

One thing is essential: a well-crafted website can’t be rushed. Each stage—analysis, structure definition, design, technical development, testing, and pre-launch validation—requires proper attention. Cutting corners here usually impacts the final quality.

When we assess a project, we also create a realistic schedule tailored to your needs. The goal isn’t just to meet a deadline, but to deliver a robust, well-executed digital foundation built to last.

Short answer:
We provide fixed-price quotes based on a clearly defined project scope. The price is only adjusted if, during the process, new requirements, features, or changes arise that were not included in the initial proposal.

Detailed answer:
Our web design and development quotes are fixed, as long as the project stays within the agreed scope. This approach ensures transparency, keeps the process organized, and helps prevent unnecessary deviations for both our clients and our team.

The key is to clearly define what the project includes before we start: structure, page types, features, languages, integrations, content needs, and any other relevant aspects. Once these are set, the quote remains unchanged.

If, during development, significant changes or new features not originally planned are required, we’ll assess an expansion of the project scope. In such cases, these are treated as project extensions—not as unexpected extra costs.

This method allows us to maintain a transparent relationship with our clients and work professionally: a clearly defined project, a fixed quote, and scope extensions only when the agreed work is genuinely modified.

Short answer:
A typical web project includes analysis, structure, design, development, and launching the site. Other elements—such as hosting, domain registration, content creation, photography, translations, or advanced SEO strategies—can be added, but are not always included by default.

Detailed answer:
While every project is tailored to specific needs, most web developments cover the initial analysis, architecture planning, design, programming, technical implementation, pre-launch review, and site publication.

Beyond that, additional services may be included depending on your requirements. For example, hosting and domain registration are usually not part of the base quote, though we can advise on selection, manage infrastructure, or work with a dedicated server if needed.

Copywriting, photography, translations, or comprehensive SEO strategies are also not typically included unless specifically agreed upon in the project scope. When required, these can be managed as add-on services.

What we do provide as standard is a solid technical foundation, technical SEO best practices, guidance on content architecture, and thorough project preparation to ensure a robust launch.

In summary: the web project covers everything needed to design, develop, and launch your digital solution. Additional services are included as the project scope requires.

Short answer:
Yes. We build self-managed websites so you can easily, securely, and efficiently manage your content—no need to rely on us for day-to-day updates.

Detailed answer:
Absolutely. One of our main goals is to ensure your team can manage the website independently. Once your site is delivered, you’ll be able to edit and update all predefined internal content—pages, text, images, articles, products, listings, and other blocks—according to your project’s structure.

We focus on making site management intuitive and practical. It’s not just about providing an admin panel; we make sure the system is logically organized and user-friendly for your team.

At project handover, we provide clear user documentation and training to ensure a smooth transition, so you can confidently manage your website from day one.

Of course, the level of self-management depends on your website’s complexity. Some projects are simple, with nearly everything editable, while more complex sites may have certain technical areas that require restricted access. But our philosophy remains the same: you should be able to independently manage everything that matters to your business in your digital environment.

Short answer:
Yes, you can redesign a website without losing SEO rankings—as long as the process is handled with a technical approach and key factors affecting organic visibility are respected.

Detailed answer:
Redesigning a website without impacting SEO is entirely achievable, but it’s not just about the design. The critical factor is how the migration or restructuring is planned and executed.

If your site already has a presence on Google, it’s essential to thoroughly analyze the current structure, URLs, content, page hierarchy, and the elements that drive visibility. Changing these aspects without proper oversight often leads to drops in traffic or lost rankings.

That’s why, during a redesign, it’s best to maintain structural continuity: keep what works, reorganize only when necessary, and implement redirects or technical adjustments when the new architecture requires it. It’s also crucial to optimize performance, indexability, and content consistency in the new version.

A well-managed redesign isn’t about starting from scratch—it’s about evolving your existing digital asset in a controlled way. This not only preserves your rankings but also strengthens the technical and structural foundation of your site to support future growth.

Short answer:
Yes. After launch, we can continue supporting your project with maintenance, support, and ongoing development services, tailored to the specific needs of your business.

Detailed answer:
Absolutely. Once your website is live, we offer ongoing support, maintenance, and further development services. The scope of these services depends on your company’s profile, site activity, and your interest in implementing new improvements over time.

We guarantee the quality of our work, so any issues arising from the development process are promptly reviewed and resolved. Many companies also require ongoing support—such as updates, tweaks, new features, additional sections, technical assistance, or guidance as their digital presence evolves.

These additional services are not always included in the initial project, as they belong to a separate phase. Designing and building your website is one thing; maintaining, optimizing, or expanding it once it’s live is another.

That’s why we offer this ongoing partnership as an additional service, designed for businesses that want to keep their website performing at its best and continue to grow their digital presence strategically.

Short answer:
We partner with companies that view their website as a strategic asset for their brand, communications, or business, and who seek a robust solution in terms of structure, design, and development.

In-depth answer:
Our approach is ideal for organizations that want more than just “having a website”—they aim to build a strong, cohesive digital ecosystem that’s ready to grow and adapt.

This includes companies looking to strengthen their positioning, refresh their digital identity, launch a high-end corporate site, create a well-structured e-commerce platform, or tackle technical challenges that require more than an off-the-shelf solution.

We work with businesses across a wide range of industries, but they all share one thing: they value expertise, structure, thoughtful design, and technical excellence. In short, these are projects where the website is essential to brand image, lead generation, or business operations.

Ultimately, it’s not the industry that matters most—it’s the ambition and high standards behind each project.

Short answer:
While we’re based in Barcelona, we work with companies from any city or country. Location is never a barrier when the project is clearly defined and the process is efficient.

Detailed answer:
Our headquarters are in Barcelona and much of our work is carried out here, but we also manage projects for companies outside the city, across other regions, and internationally.

In the digital world, being nearby can be helpful in some cases, but it’s not essential for achieving great results. What truly matters is having a solid methodology, clear communication, and a well-structured process from initial analysis to final delivery.

Over the years, we’ve partnered with companies from a wide range of industries and markets, so distance has never been an operational obstacle. When a project is well organized, progress happens naturally—no matter where our clients are located.

In short, we’re a web design agency in Barcelona, but our reach extends far beyond the city.