In this post, we’ve curated a selection of the most creative and original logos we’ve come across while browsing the web. As you’ll see, we’ve carefully chosen a range of clever logos.
By clever logos, we mean logos designed so that every element works together in perfect harmony: the shapes, the brand name, and of course, thoughtful use of typography and overall visual style.
Typically, the most creative and original logos are built around a single word or name, from which the entire logo concept is developed. The result is a smart, cohesive design that often surprises us with its apparent simplicity.
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The most creative and original logos
Back Logo
This creative logo speaks for itself: it features the word “back” and, as you might guess, the final K cleverly incorporates an arrow pointing backward.
Filmaps Logo
In this logo, which could easily belong to the film industry, you’ll spot a classic map location pin seamlessly merged with a film reel.
Folder Logo
The negative space in the F clearly forms drawers—where folders are typically stored. A brilliantly clever logo!
Helium Logo
Notice how the dot above the “i” floats away, as if lifted by helium—evoking the image of a helium balloon. A well-executed logo.
Horror Films Logo
Within the film strip, you can clearly see a frightened face. An original logo that instantly conveys its theme.
Loveclip Logo
Loveclip combines a heart and a paperclip. A creative logo that’s simple and elegant.
Pencil Logo
Here, a pencil is cleverly formed using the letters “i” and “l” along with negative space.
Songcake Logo
Songcake is a highly creative logo that combines a slice of cake with the shape of a play button. What a great concept!
Conclusions
As you can see, these are truly original and creative logos. Their intelligent use of form makes them logos that could be considered nearly perfect.
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