/ Real Estate CRM Integration

Real Estate CRM Integration

We integrate websites and real estate CRM to register contacts, enquiries, properties and campaign origin with assignment and sales follow-up.

We analyze your case
We evaluate your current digital situation
contact us

Real estate CRM integration to connect lead generation and sales management

In real estate, a contact may come from a property listing, valuation request, campaign or viewing enquiry. If that information does not reach the CRM properly, the team loses context, responds late or ends up managing duplicate opportunities. Integrating the website with the real estate CRM connects digital acquisition with the real sales process.

We define which information needs to travel: the property viewed, development, area, property type, budget, campaign source, consent and contact details. We also establish how each lead is assigned and what should happen when an existing relationship is already on record.

Leads, properties and follow-up without duplicated work

We connect forms, property pages, viewing requests, alerts and acquisition content to the available real estate CRM. We configure mappings, deduplication rules, routing and traceability so the sales team has a complete record from the first interaction.

We test common scenarios, including availability changes, multiple interested parties and contacts arriving through different channels. The result is a more orderly acquisition process and a better-informed commercial response.

Key real estate data

Property or development, reference, area, budget, property type, interest, viewing, lead source and sales owner.

Compatible with different CRM systems

We assess the real estate CRM API or connector to adapt the integration to its data model and to the agency’s or developer’s operation.

For agencies and developers

When the website is an important lead-generation channel and the team needs every enquiry to become a properly managed opportunity.

Our projects

code is a
promise of
quality

First in the process.
Frequently asked questions

WE ANSWER
YOUR QUESTIONS

Key details on methodology, investment and digital project development.

Which property details can be sent to the CRM?

We can send the reference, development, area, property type, price or specific property viewed alongside contact details. Sales can then understand the real interest from the first interaction.

Can real estate leads be assigned automatically?

Yes. We configure rules by area, development, enquiry type, language, availability or sales team. Exceptions can remain pending review before they are assigned.

How do we avoid enquiries for unavailable properties?

The website can query or receive updated status from the CRM or property system. We define the behaviour for each state: hide it, show a notice, allow interest registration or offer alternatives.

Can property images be synchronised?

Yes. We can import and update photographs from the CRM or property system, preserving their order, featured image and additions or removals. We also optimise the files to retain quality and fast loading on listing pages.

Shall we start working
on your project?

We review your current situation and define the next step.

Contact now

Web design process in Barcelona

Structured methodology

FROM ANALYSIS TO
IMPLEMENTATION

01

Strategic analysis
and definition

We analyse your context, objectives and digital presence. We define the architecture and key priorities before design begins.

02

Design and
experience

We create the visual identity and organise the content—always focusing on clarity, consistency and an optimal user experience.

03

Development and
technical control

We implement the project to high standards of performance and stability and, where needed, ensure integration with other systems.

04

Launch
and evolution

We continuously monitor, optimise and improve your digital project to support its growth alongside your business.

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your project

Indicate the general context of your organization and the planned scope of the project.
Code Barcelona, ​​as responsible for the processing of your data, will process it in order to respond to the query and/or request that you make to us through this contact form. Privacy Policy.
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Analysis of your digital situation

We will review your current digital situation. We will get in touch to understand your context and jointly assess which areas to analyze, after which we will prepare an audit including key findings and recommendations.

Code Barcelona, ​​as responsible for the processing of your data, will process it in order to respond to the query and/or request that you make to us through this contact form. Privacy Policy.
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AI agent visibility analysis

We will analyse how your brand appears in ChatGPT and other AI agents, against which competitors and for which queries. We will contact you to understand the context and define the priority opportunities.

Code Barcelona, ​​as responsible for the processing of your data, will process it in order to respond to the query and/or request that you make to us through this contact form. Privacy Policy.