{"id":85735,"date":"2019-12-19T12:21:32","date_gmt":"2019-12-19T12:21:32","guid":{"rendered":"https:\/\/codewebbarcelona.com\/tendencias-en-marketing-turistico-2020\/"},"modified":"2026-06-11T03:15:46","modified_gmt":"2026-06-11T03:15:46","slug":"tendencias-marketing-turistico-2020","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/pt-pt\/tendencias-marketing-turistico-2020\/","title":{"rendered":"Tend\u00eancias em marketing tur\u00edstico 2020"},"content":{"rendered":"<p>Queres saber como melhorar a tua estrat\u00e9gia de marketing tur\u00edstico em 2020? N\u00e3o percas este artigo onde analisamos as principais tend\u00eancias de marketing tur\u00edstico para este ano.<\/p>\n<p>O setor do turismo \u00e9 dos que mais rapidamente evolui e onde as novas tecnologias s\u00e3o implementadas com maior rapidez.<\/p>\n<p>N\u00e3o fiques para tr\u00e1s e confere esta lista.<\/p>\n<h2>Tend\u00eancias em marketing tur\u00edstico 2020<\/h2>\n<h3>1. A pegada digital<\/h3>\n<p>Gra\u00e7as \u00e0 intelig\u00eancia artificial (IA), podemos utilizar software para aprender e compreender o comportamento dos utilizadores.<\/p>\n<p>Existem in\u00fameras ferramentas que, para al\u00e9m da habitual automa\u00e7\u00e3o de tarefas, oferecem tamb\u00e9m uma an\u00e1lise de desempenho detalhada das nossas a\u00e7\u00f5es de marketing tur\u00edstico. Assim, \u00e9 poss\u00edvel monitorizar cliques, n\u00famero de p\u00e1ginas visitadas e muito mais.<\/p>\n<p>Com estes dados, conseguimos avaliar o impacto de uma campanha de marketing tur\u00edstico e implementar a\u00e7\u00f5es espec\u00edficas para aumentar a convers\u00e3o.<\/p>\n<p><strong>Vantagens:<\/strong><\/p>\n<ul>\n<li>Permite acompanhar em tempo real a atividade de marketing e o tempo investido ao longo do ciclo de compra dos clientes.<\/li>\n<li>Obtemos um perfil detalhado e personalizado de cada cliente, podendo comunicar de forma individualizada com base nas suas necessidades e interesses reais.<\/li>\n<li>Serve como filtro para comunicar apenas com potenciais clientes alinhados com os objetivos do marketing tur\u00edstico.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Resultados:<\/strong><\/p>\n<ul>\n<li>Aumento das vendas.<\/li>\n<li>Redu\u00e7\u00e3o do investimento em recursos.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4580\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/12\/group-of-people-carrying-surfboards-1549196.jpg\" alt=\"tendencias_marketing_turistico_2020\" width=\"5324\" height=\"3283\" \/><\/p>\n<h3>2. Marketing de influencers<\/h3>\n<p>Uma das grandes tend\u00eancias do marketing tur\u00edstico em 2020 \u00e9 a aposta em rostos conhecidos para as campanhas. Surge assim a figura do \u201cinfluencer\u201d, uma excelente op\u00e7\u00e3o para promover produtos ou servi\u00e7os.<\/p>\n<p>Este tipo de estrat\u00e9gia permite-nos criar uma liga\u00e7\u00e3o direta com o p\u00fablico-alvo, posicionando-se entre a tradicional celebridade que anuncia perfumes e o amigo que recomenda um destino de f\u00e9rias.<\/p>\n<p>Com a colabora\u00e7\u00e3o de influencers, conseguimos aumentar a credibilidade do nosso servi\u00e7o apenas por partilharem fotografias no Instagram e falarem positivamente das experi\u00eancias que proporcionamos.<\/p>\n<p><strong>Vantagens:<\/strong><\/p>\n<ul>\n<li>N\u00e3o exige um investimento elevado.<\/li>\n<li>O retorno do investimento (ROI) \u00e9 muito positivo.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Resultados:<\/strong><\/p>\n<ul>\n<li>Refor\u00e7o da reputa\u00e7\u00e3o do produto e da marca.<\/li>\n<li>Melhoria do engagement com a marca.<\/li>\n<li>Aumento das vendas.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4581\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/12\/women-inside-a-van-2101528.jpg\" alt=\"tendencias_marketing_turistico_2020\" width=\"4032\" height=\"3024\" \/><\/p>\n<h3>3. Comunica\u00e7\u00e3o multicanal<\/h3>\n<p>\u00c9 fundamental construir rela\u00e7\u00f5es de confian\u00e7a com o nosso p\u00fablico e clientes. O setor enfrenta uma crise de confian\u00e7a e a \u00fanica forma de a ultrapassar \u00e9 melhorando a comunica\u00e7\u00e3o.<\/p>\n<p>Por isso, uma das tend\u00eancias para 2020 \u00e9 apostar numa comunica\u00e7\u00e3o multicanal.<\/p>\n<p>Devemos dar aos clientes a possibilidade de nos contactarem atrav\u00e9s de todos os canais dispon\u00edveis.<\/p>\n<ul>\n<li>Whatsapp<\/li>\n<li>LinkedIn<\/li>\n<li>Facebook Messenger<\/li>\n<li>Telefone<\/li>\n<li>Chatbot<\/li>\n<li>Chat em tempo real<\/li>\n<li>etc\u2026.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Como?<\/strong><\/p>\n<ul>\n<li>Ouve, questiona, s\u00ea proativo e recolhe o m\u00e1ximo de informa\u00e7\u00e3o poss\u00edvel.<\/li>\n<li>Implementa mecanismos para detetar reclama\u00e7\u00f5es e estrat\u00e9gias para as resolver.<\/li>\n<li>Age com transpar\u00eancia.<\/li>\n<li>S\u00ea din\u00e2mico.<\/li>\n<li>Assume os teus erros, s\u00ea humilde e pede desculpa de forma adequada.<\/li>\n<li>Valoriza a fidelidade dos teus clientes.<\/li>\n<li>Compromete-te com o cliente.<\/li>\n<li>Cria uma comunidade em torno da marca.<\/li>\n<li>Vantagens:<\/li>\n<li>Ter\u00e1s acesso a informa\u00e7\u00e3o direta dos teus clientes.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Resultados:<\/strong><\/p>\n<ul>\n<li>Melhoria da reputa\u00e7\u00e3o da marca.<\/li>\n<li>Maior confian\u00e7a no teu servi\u00e7o.<\/li>\n<li>Otimiza\u00e7\u00e3o da estrat\u00e9gia de marketing tur\u00edstico.<\/li>\n<li>Capacidade de oferecer um servi\u00e7o superior.<\/li>\n<li>Redu\u00e7\u00e3o do n\u00famero de reclama\u00e7\u00f5es.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4582\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/12\/street-lights-802024.jpg\" alt=\"tendencias_marketing_turistico_2020\" width=\"4288\" height=\"2848\" \/><\/p>\n<h3>4. Marketing omnicanal<\/h3>\n<p>Outra grande tend\u00eancia do marketing digital \u2014 e, por consequ\u00eancia, do marketing tur\u00edstico em 2020 \u2014 \u00e9 o marketing omnicanal.<\/p>\n<p>O marketing omnicanal consiste em comunicar atrav\u00e9s de todos os canais poss\u00edveis, adaptando o conte\u00fado a cada um deles.<\/p>\n<p>A tecnologia permitiu automatizar grande parte do trabalho que antes era manual na cria\u00e7\u00e3o e publica\u00e7\u00e3o de conte\u00fados de marketing.<\/p>\n<p>Assim, hoje conseguimos produzir e publicar conte\u00fados de qualidade em nome da marca, gastando o mesmo tempo ou at\u00e9 menos do que antes.<\/p>\n<p><strong>Vantagens:<\/strong><\/p>\n<ul>\n<li>Permite alcan\u00e7ar mais pessoas em menos tempo.<\/li>\n<li>O investimento mant\u00e9m-se igual ou at\u00e9 inferior ao anterior.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Resultados:<\/strong><\/p>\n<ul>\n<li>Cria\u00e7\u00e3o de uma estrat\u00e9gia de marketing integrada.<\/li>\n<li>Refor\u00e7o da reputa\u00e7\u00e3o.<\/li>\n<li>Maior presen\u00e7a no mercado.<\/li>\n<li>Capta\u00e7\u00e3o de novos clientes.<\/li>\n<li>Aumento das vendas.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4583\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/12\/light-london-adverts-piccadilly-circus-34639.jpg\" alt=\"tendencias_marketing_turistico_2020\" width=\"5472\" height=\"3648\" \/><\/p>\n<h3>5. Alinhamento entre vendas e marketing<\/h3>\n<p>Sem d\u00favida, esta ser\u00e1 uma das tend\u00eancias do marketing tur\u00edstico em 2020. Com a automa\u00e7\u00e3o de muitos processos, tornou-se claro que n\u00e3o basta trabalhar muito \u2014 \u00e9 essencial controlar o que est\u00e1 a ser feito.<\/p>\n<p>Surge assim a necessidade de alinhar as vendas com as estrat\u00e9gias de marketing implementadas.<\/p>\n<p><strong>Vantagens:<\/strong><\/p>\n<p>\u00c9 altamente eficaz para impulsionar o crescimento e a rentabilidade das vendas.<\/p>\n<p><strong>Resultados:<\/strong><\/p>\n<ul>\n<li>Crescimento do volume de neg\u00f3cios anual.<\/li>\n<li>Crescimento mais acelerado.<\/li>\n<li>Aumento da taxa de reten\u00e7\u00e3o de clientes.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4584\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/12\/three-men-sitting-at-the-table-3215527.jpg\" alt=\"tendencias_marketing_turistico_2020\" width=\"5472\" height=\"3648\" \/><\/p>\n<h3>6. Evolu\u00e7\u00e3o do CRM para Intelig\u00eancia Artificial \u2013 CRM Integrado<\/h3>\n<p>O software de gest\u00e3o de relacionamento com o cliente (CRM) \u00e9 amplamente utilizado no setor do turismo.<\/p>\n<p>Os CRMs evolu\u00edram significativamente e agora oferecem ainda mais valor aos dados recolhidos atrav\u00e9s da automa\u00e7\u00e3o integrada.<\/p>\n<p>Ao registar a pegada digital numa base de dados, um CRM integrado permite segmentar e criar perfis espec\u00edficos, facilitando a implementa\u00e7\u00e3o de estrat\u00e9gias de marketing eficazes.<\/p>\n<p><strong>Vantagens:<\/strong><\/p>\n<ul>\n<li>Ap\u00f3s o investimento inicial, o retorno \u00e9 duradouro.<\/li>\n<li>Permite conhecer o comportamento dos clientes.<\/li>\n<li>Possibilidade de criar estrat\u00e9gias de marketing ajustadas e com resultados garantidos.<\/li>\n<li>Gest\u00e3o eficiente dos dados.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Resultados:<\/strong><\/p>\n<ul>\n<li>Clientes mais satisfeitos.<\/li>\n<li>Maior fideliza\u00e7\u00e3o.<\/li>\n<li>Aumento das vendas.<\/li>\n<li>Refor\u00e7o da reputa\u00e7\u00e3o da empresa.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4585\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/12\/abstract-art-blur-bright-373543.jpg\" alt=\"tendencias_marketing_turistico_2020\" width=\"2999\" height=\"1999\" \/><\/p>\n<h3>Resumo para pregui\u00e7osos<\/h3>\n<ol>\n<li>A pegada digital<\/li>\n<li>Marketing de influencers<\/li>\n<li>Comunica\u00e7\u00e3o multicanal<\/li>\n<li>Marketing omnicanal<\/li>\n<li>Alinhamento entre vendas e marketing<\/li>\n<li>Evolu\u00e7\u00e3o do CRM para Intelig\u00eancia Artificial \u2013 CRM Integrado<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Queres saber como melhorar a tua estrat\u00e9gia de marketing tur\u00edstico em 2020? N\u00e3o percas este artigo onde analisamos as principais tend\u00eancias de marketing tur\u00edstico para este ano. O setor do turismo \u00e9 dos que mais rapidamente evolui e onde as novas tecnologias s\u00e3o implementadas com maior rapidez. N\u00e3o fiques para tr\u00e1s e confere esta lista. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11283,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[481],"class_list":["post-85735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tendencias en marketing tur\u00edstico 2020 - Code Barcelona<\/title>\n<meta name=\"description\" content=\"\u00bfQuieres saber c\u00f3mo mejorar tu estrategia de marketing tur\u00edstico para el 2020?, no te pierdas este art\u00edculo donde desgranamos cu\u00e1les van a ser las tendencias en marketing tur\u00edstico del 2020.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/pt-pt\/tendencias-marketing-turistico-2020\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tendencias en marketing tur\u00edstico 2020 - 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