{"id":85570,"date":"2017-11-15T17:09:41","date_gmt":"2017-11-15T17:09:41","guid":{"rendered":"https:\/\/codewebbarcelona.com\/shido-habitat-the-story-behind\/"},"modified":"2026-06-11T02:43:44","modified_gmt":"2026-06-11T02:43:44","slug":"shido-habitat-historia","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/pt-pt\/shido-habitat-historia\/","title":{"rendered":"Shido H\u00e1bitat, a hist\u00f3ria por detr\u00e1s"},"content":{"rendered":"<p>Partilhamos a hist\u00f3ria por detr\u00e1s do projeto de identidade corporativa da Shido H\u00e1bitat.<\/p>\n<p>H\u00e1 alguns meses, recebemos a visita de um jovem empreendedor, cheio de ideias e entusiasmo, que nos apresentou um desafio. Ap\u00f3s conversarmos, percebemos que tinha em m\u00e3os um projeto verdadeiramente interessante: pretendia abrir uma loja de mobili\u00e1rio juvenil numa das melhores zonas de Sarri\u00e0, o conhecido bairro de Barcelona, mas com uma abordagem muito pessoal.<\/p>\n<h2>Shido H\u00e1bitat, um projeto de identidade corporativa 360\u00ba<\/h2>\n<h3>Sobre a Shido H\u00e1bitat<\/h3>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/shido-habitat-the-story-behind-featured.jpg\"><img decoding=\"async\" class=\"alignnone size-large wp-image-1010\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/tienda-1024x680-2.jpg\" alt=\"\" width=\"1024\" height=\"680\" \/><\/a><\/p>\n<p>A loja surge como continuidade de uma longa tradi\u00e7\u00e3o familiar no setor do mobili\u00e1rio. O objetivo era conjugar mobili\u00e1rio e natureza, afastando-se das grandes superf\u00edcies de m\u00f3veis low cost que dominam o mercado. Um projeto com identidade e personalidade, pensado para um p\u00fablico exigente, que valoriza a qualidade.<\/p>\n<h3>Os primeiros esbo\u00e7os<\/h3>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/01-concept-spanish-1.jpg\"><img decoding=\"async\" class=\"alignnone size-large wp-image-1011\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/01-concept-spanish-1024x597-2.jpg\" alt=\"\" width=\"1024\" height=\"597\" \/><\/a><\/p>\n<p>Com esta vis\u00e3o em mente, come\u00e7\u00e1mos a trabalhar para encontrar o equil\u00edbrio certo entre criatividade, personalidade e a ess\u00eancia do neg\u00f3cio. O primeiro passo foi definir uma linha gr\u00e1fica e criar um log\u00f3tipo \u00e0 altura de todas estas expectativas. Assim nasceu a Shido H\u00e1bitat: uma fus\u00e3o entre natureza e ambiente. A partir da\u00ed, pudemos aprofundar o desenvolvimento de todos os materiais de comunica\u00e7\u00e3o da marca.<\/p>\n<h3>Materiais de identidade corporativa<\/h3>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/branding-tienda-muebles-14-1.jpg\"><img decoding=\"async\" class=\"alignnone size-large wp-image-917\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/branding-tienda-muebles-14-1024x597-2.jpg\" alt=\"\" width=\"1024\" height=\"597\" \/><\/a><\/p>\n<p>Seguindo esta linha, foi dada especial aten\u00e7\u00e3o a todos os elementos que definem o projeto: design de cart\u00f5es, envelopes, dossi\u00eas, etiquetas de pre\u00e7o, CDs de or\u00e7amento, entre outros. Tudo foi pensado de forma coesa, para transmitir a ess\u00eancia da marca aos futuros clientes. O objetivo? Transformar cada casa num pequeno habitat de conforto, \u00e0 medida das necessidades de cada um.<\/p>\n<h3>Para al\u00e9m da identidade<\/h3>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/advertising-mockup-1.jpg\"><img decoding=\"async\" class=\"alignnone size-large wp-image-1013\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/advertising-mockup-1024x726-2.jpg\" alt=\"\" width=\"1024\" height=\"726\" \/><\/a><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/advertising-mockup-1.jpg\"><img decoding=\"async\" class=\"alignnone size-large wp-image-1013\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/advertising-mockup-1024x726-2.jpg\" alt=\"\" width=\"1024\" height=\"726\" \/><\/a><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/adv-1.jpg\"><img decoding=\"async\" class=\"alignnone size-large wp-image-1015\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/adv-1024x700-2.jpg\" alt=\"\" width=\"1024\" height=\"700\" \/><\/a><\/p>\n<p>Mas n\u00e3o fic\u00e1mos por aqui: um neg\u00f3cio de sucesso precisa de uma comunica\u00e7\u00e3o eficaz. Por isso, desenvolvemos campanhas publicit\u00e1rias em revistas locais e organiz\u00e1mos entrevistas para dar a conhecer o novo projeto.<\/p>\n<h3>Sinal\u00e9tica exterior<\/h3>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/tienda-fuera-1.jpg\"><img decoding=\"async\" class=\"alignnone size-large wp-image-1012\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/tienda-fuera-1024x680-2.jpg\" alt=\"\" width=\"1024\" height=\"680\" \/><\/a><\/p>\n<p>Tamb\u00e9m trat\u00e1mos da sinal\u00e9tica exterior, para garantir que a loja se destacasse e n\u00e3o passasse despercebida na paisagem comercial.<\/p>\n<h3>Inaugura\u00e7\u00e3o e convites<\/h3>\n<p><a href=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/inauguracion-1.jpg\"><img decoding=\"async\" class=\"alignnone size-large wp-image-1016\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2017\/11\/inauguracion-1024x425-2.jpg\" alt=\"\" width=\"1024\" height=\"425\" \/><\/a><\/p>\n<p>Com tudo pronto, s\u00f3 faltava criar convites \u00e0 altura para o dia da inaugura\u00e7\u00e3o: o nascimento de um projeto, a passagem da ideia ao concreto.<\/p>\n<h2>Shido H\u00e1bitat, o projeto<\/h2>\n<p>http:\/\/codewebbarcelona.com\/grafico\/identidade-corporativa-shido\/<\/p>\n<p>http:\/\/codewebbarcelona.com\/blog\/identidade-corporativa-shido\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Partilhamos a hist\u00f3ria por detr\u00e1s do projeto de identidade corporativa da Shido H\u00e1bitat. H\u00e1 alguns meses, recebemos a visita de um jovem empreendedor, cheio de ideias e entusiasmo, que nos apresentou um desafio. Ap\u00f3s conversarmos, percebemos que tinha em m\u00e3os um projeto verdadeiramente interessante: pretendia abrir uma loja de mobili\u00e1rio juvenil numa das melhores zonas [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1443,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"class_list":["post-85570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Shido H\u00e1bitat, a hist\u00f3ria por detr\u00e1s - CODE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/pt-pt\/shido-habitat-historia\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shido H\u00e1bitat, a hist\u00f3ria por detr\u00e1s - CODE\" \/>\n<meta property=\"og:description\" content=\"Partilhamos a hist\u00f3ria por detr\u00e1s do projeto de identidade corporativa da Shido H\u00e1bitat. 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