{"id":80203,"date":"2019-05-14T14:12:27","date_gmt":"2019-05-14T14:12:27","guid":{"rendered":"https:\/\/codewebbarcelona.com\/proyecto-destacado-packaging\/"},"modified":"2026-06-11T01:14:54","modified_gmt":"2026-06-11T01:14:54","slug":"projeto-destaque-packaging","status":"publish","type":"post","link":"https:\/\/codewebbarcelona.com\/pt-pt\/projeto-destaque-packaging\/","title":{"rendered":"Kaishan Chinese Spirit, a embalagem em destaque"},"content":{"rendered":"<p>Vou dedicar as pr\u00f3ximas linhas a apresentar o projeto de <strong>packaging<\/strong> recentemente distinguido com o pr\u00e9mio A&#8217; Design Award.<\/p>\n<p>Um projeto que se destaca pela profundidade conceptual e pela execu\u00e7\u00e3o irrepreens\u00edvel em v\u00e1rios aspetos. Partilhamos aqui a nossa an\u00e1lise e inspira\u00e7\u00e3o sobre este caso de sucesso.<\/p>\n<h2>Kaishan Chinese Spirit 18 Neo-Chinese Spirit \u2013 projeto em destaque<\/h2>\n<h3>por Jansword Zhu<\/h3>\n<h3>Contexto do projeto<\/h3>\n<p>O objetivo era desenvolver o novo <strong>packaging<\/strong> para a marca chinesa de bebidas alco\u00f3licas Kaishan Chinese Spirit.<\/p>\n<p>Esta marca det\u00e9m cerca de 70% do mercado de bebidas alco\u00f3licas na China, mas a sua receita tradicional, de sabor intenso e at\u00e9 com notas de molho, tem vindo a afastar os consumidores mais jovens.<\/p>\n<p>A inten\u00e7\u00e3o era modernizar a imagem da marca e aproxim\u00e1-la das novas gera\u00e7\u00f5es.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3402\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/05\/2222.jpg\" alt=\"mejor-packaging-04\" width=\"1080\" height=\"538\" \/><\/p>\n<h3>O projeto gr\u00e1fico<\/h3>\n<p>O desafio passou por conciliar, num s\u00f3 design, a tradi\u00e7\u00e3o chinesa que valoriza garrafas de grandes dimens\u00f5es com a perce\u00e7\u00e3o global de que embalagens maiores significam, muitas vezes, menor qualidade do produto.<\/p>\n<p>Para tal, o <strong>est\u00fadio de design gr\u00e1fico<\/strong> Jansword Zhu desenvolveu uma <strong>garrafa<\/strong> com vidro de maior espessura, mantendo o volume final de 500ml, inserida numa embalagem de grandes dimens\u00f5es.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3403\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/05\/232434.jpg\" alt=\"mejor-packaging-0\" width=\"1080\" height=\"538\" \/><\/p>\n<p>Al\u00e9m disso, os caracteres chineses, pela sua irregularidade, n\u00e3o se adaptam facilmente a <strong>designs<\/strong> modernos, o que levou a que muitos <strong>designs<\/strong> chineses perdessem contemporaneidade ao manterem-se artesanais.<\/p>\n<p>Optou-se pelo vidro para transmitir uma sensa\u00e7\u00e3o de sabor mais puro, em contraste com a cer\u00e2mica tradicionalmente usada nas bebidas espirituosas.<\/p>\n<p>A garrafa apresenta um vidro azul em d\u00e9grad\u00e9, evocando uma montanha, com tampa de madeira. N\u00e3o \u00e9 circular, mas sim composta por 18 faces distintas, inspirada no antigo poema chin\u00eas &#8220;mountain looks different in different aspect&#8221;.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3406\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/05\/25236356.jpg\" alt=\"mejor-packaging-034\" width=\"1080\" height=\"538\" \/><\/p>\n<p>O <strong>packaging<\/strong> inclui ainda uma caixa que se abre ao centro, inspirada nas lanternas chinesas, com um design exterior que remete para as pinturas das Grutas de Dunhuang.<\/p>\n<h3>Sobre o criador<\/h3>\n<p>Os autores deste <strong>packaging<\/strong> s\u00e3o o <strong>est\u00fadio de design<\/strong> Jansword Design<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3404\" src=\"https:\/\/codewebbarcelona.com\/wp-content\/uploads\/2019\/05\/3425345.jpg\" alt=\"mejor-packaging-02\" width=\"1080\" height=\"538\" \/><\/p>\n<h3>Distin\u00e7\u00e3o<\/h3>\n<p>O <strong>projeto<\/strong> de <strong>packaging<\/strong> foi recentemente distinguido com o pr\u00e9mio &#8220;A&#8217; Design Award&#8221; para o <strong>melhor design de packaging<\/strong> de 2018-2019.<\/p>\n<h3>Opini\u00e3o<\/h3>\n<p>Na minha opini\u00e3o, tanto o <strong>design<\/strong> como o processo criativo merecem uma classifica\u00e7\u00e3o de excel\u00eancia, pela forma como conseguiram unir <strong>design<\/strong>, forma e significado num produto que, como vimos, partia de um contexto muito espec\u00edfico e exigente \u2014 um verdadeiro desafio para qualquer <strong>est\u00fadio de design<\/strong> que queira reinventar um cl\u00e1ssico para um p\u00fablico mais jovem.<\/p>\n<h3>Links \u00fateis<\/h3>\n<p><a href=\"https:\/\/competition.adesignaward.com\/\" target=\"_blank\" rel=\"noopener\">www.competition.adesignaward.com<\/a><\/p>\n<p><a href=\"https:\/\/www.jansword-design.com\/\" target=\"_blank\" rel=\"noopener\">www.jansword-design.com<\/a><\/p>\n<p><a href=\"https:\/\/codewebbarcelona.com\/blog\/proyecto-destacado-branding\/\" target=\"_blank\" rel=\"noopener\">&#8230;relateds\/proyecto-destacado-branding<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vou dedicar as pr\u00f3ximas linhas a apresentar o projeto de packaging recentemente distinguido com o pr\u00e9mio A&#8217; Design Award. Um projeto que se destaca pela profundidade conceptual e pela execu\u00e7\u00e3o irrepreens\u00edvel em v\u00e1rios aspetos. Partilhamos aqui a nossa an\u00e1lise e inspira\u00e7\u00e3o sobre este caso de sucesso. Kaishan Chinese Spirit 18 Neo-Chinese Spirit \u2013 projeto em [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12830,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"class_list":["post-80203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Proyecto destacado de packaging - Code Barcelona<\/title>\n<meta name=\"description\" content=\"Analizamos un proyecto de packaging que nos ha parecido merecedor de ser el proyecto destacado de packaging de nuestro blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/codewebbarcelona.com\/pt-pt\/projeto-destaque-packaging\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Proyecto destacado de packaging - 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